Why Women May Be More Likely To Buy Christmas Food Hampers

By Author: Gavin Hamilton
Total Articles: 15
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These days, it is possible for individuals and organisations to order luxury Christmas hampers over the web and these offerings can make impressive gifts.

If figures produced by VoucherCodes.co.uk are correct, more women than men may be buying hampers online in this way. Research conducted by the firm revealed that women are more likely to order a diverse range of products online.

It found that while 19 per cent of the female consumers it polled had ordered clothes, groceries, furniture, beauty products, holidays, electronics and entertainment products in cyberspace, only 13 per cent of men had done likewise.

Meanwhile, 50 per cent of the women polled said they will shop online in the future for these items compared with only 42 per cent of men.

Responding to the figures, co-founder of VoucherCodes.co.uk Max Jennings said: “The Future of Online Retail [report] shows that women in particular have embraced online retail and are more inclined to make purchases across a large range of product categories.

“Whilst male shoppers have traditionally been considered the early adopters of ecommerce, ...
... it is clear women have very much embraced online shopping and are keen to take advantage of solutions such as apps that offer targeted rewards and discounts.”

He went on to suggest that in order to appeal to more consumers, online retailers need to ensure that “transactional barriers” like a lack of information are removed.

People who are on the lookout for Christmas hamper gifts should not struggle to find all the information they need to make an informed purchase and there are many different types of hampers for them to choose from. Whether individuals are looking to spend a modest sum or they have a large budget for the presents, there are lots of options and the process of ordering is quick and simple.

For more information please visit - www.regencyhampers.com/Christmas-Hampers