Adwords Competitors Quality Score For Better Adverts

By Author: Giotto De Filippi
Total Articles: 12
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I recently found a very interesting trick for making it easy to quickly write well performing adverts.

The trick is very simple but also very effective, all you have to do is go on Google and search for a keyword. I also recommend to search in the location where the competition is going to be the highest, which is usually USA. In order to do that you just have to add &gl=us to the URL of your search. Ill explain more about that in a future post on this blog.

Keep clicking the search button, you will see that the results change over time, and you actually get less results. Keep clicking, it may take up to 50-100 clicks before the ads starts changing, and youll see that you get less and less results.

Those few results that remain seems to be the ones Google likes the most. Of course you cannot know if its all because of the advert (and certainly its not) since the bid amount and the landing page will also have a strong impact, however you can assume that people that did bid high and made the effort to make a good landing page probably also took the effort to write a good advert.

This ...
... trick will work better if the keyword is competitive, if you just get a few results when you search for the first time its not going to be that effective, however if you have several pages of results, its going to be very effective in helping you to write a good advert, since you can just get good adverts ideas from those few sites that Google likes.


Giotto De Filippi is an expert consultant with both Adwords and SEO. He writes on his blog PPCHACKING.COM giving advanced tricks about how to get better results with Adwords. A lot of emphasis is put on the Quality Score technology Adwords uses. He has 10 years Internet Marketing experience and has worked both for very large corporate clients and small to medium business - consistently achieving noticeable improvements for his customers.