Raising Your Employee Referral Program Results To 50% Of All Hires

By Author: Savio Vadakkan
Total Articles: 58
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Recruiting is all about communication, and modern times have witnessed several shifts. Internet capacity has expanded to the point where instant interaction is within everybody's grasp. As timing becomes more immediate, the way that people search and connect is advancing. This boils down to a quicker recruiting cycle – you need to source and sort the relevant candidates before your competitors do.

Today there is a growing importance of engagement and relationship building with potential candidates. With the modified communication patterns, candidates expect two-way interactions with recruiters.

And this is possible by leveraging the power of social media with the employee referral program of an organization. Using socially intelligent tools that engage employees and use them as recruitment ambassadors is the need of the hour.

Benefits of Leveraging Social Media with the Employee Referral Program:

1. Increases Job Visibility

With hundreds of millions of people on Facebook, Twitter and LinkedIn, using social recruiting will ensure that your job openings will be seen and read by a ...
... larger number of qualified candidates. Wider reach more applications. And all coming through your own employee network. SaaS based employee referral software’s such as ZALP make this possible with just the click of a mouse.

2. Increases the Quality of Hire

People who frequently use social media may be considered early adopters, who are highly desirable in the job market at the moment. Using social media to recruit will therefore attract this group of people, who are normally more tech savvy and innovative.

3. Raises Brand Awareness

Using social media platforms will not only increase your overall organization visibility, it will also let potential employees know that you are with the trends of social networking. Opportunities to interact with potential candidates through social networking sites can also help organizations focus on specific candidate pools in a more dynamic way.

4. Improves Referrals

Employee Referrals are definitely of the best kind of business lead, so why not apply the same principal to jobs? Social recruiting can help you make more people aware of your organization’s current job opportunities through spreading the information through various social media means.

5. Inspires Employees

Posting jobs to your organization’s social media platforms is also an indirect way of empowering your employees to spread the word. Employees and followers can simply choose to share a link to another person’s profile. Using innovative tools such as ZALP allows you to directly empower employees to post jobs on their own social networking sites. The conversion rates in case of jobs being shared by employees themselves is 38% higher than those shared by recruiters.

6. Reduces the Cost to Hire

The recruiting-related transactional costs through social recruiting are typically lower in comparison to other sources. Less money can be allocated to traditional job advertisements and put towards social recruiting strategies and implementing related tactics. Cost effective tools such as ZALP make this process all the more simple.

7. It’s Engaging

Social media is about connecting and having engaging conversations through sharing great content. Putting together a strong social recruiting strategy will help to define what type of content you think will be valuable to share with the candidates with whom you would like to engage. Combining this with the potential of employee referral programs will transform your recruitment process like never before.

8. Wide Reach

With more than 800 million active users on Facebook alone, 50% of which log on to Facebook in any given day, many recruiters and hiring managers are leveraging social media’s wide reach and large audience for influencing potential candidates. Social recruiting has a lot of opportunities in today’s scenario of cost effectiveness. Employee referral software’s such as ZALP have a strong integration with all social media sites including Facebook, Linkedin and Twitter.

Making the referral process as easy as possible for employees is the key to increase participation. The success of an employee referral program rests entirely on the degree of participation of employees and user friendly tools such as ZALP make this possible.

Author Bio

Savio Vadakkan, Marketing Representative at Zalp which is a social employee referral software with which organizations can now automate and streamline every aspect of their employee referral program while at the time same integrate it with the potent potential of social recruitment using its advanced social media capabilities.