Three Ways To Use Your App To Attract New Customers

By Author: Susan Smith
Total Articles: 132
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There are many methods of attracting new customers to your business and its mobile app. What’s more, attracting new customers can seem like a daunting task at times. However, through the use of your company's mobile app you have the opportunity to change that. Developing and offering a mobile app has many potential benefits to a company, one of the most useful is the ability to attract new customers, usually increasing revenue and profits as well. To help you attract a bevy of new customers, here are three tips to consider.

Make An Exclusive Offering

One of the best ways to attract new customers through your mobile app is to entice them with exclusive offers. This could be a discount on products sold company-wide, or it could be a product only offered on your app as an even more exclusive incentive. The idea of offering exclusive incentives through your mobile app can extend to many different offerings. Basically, if you can think of a way to offer something through your app in a way that simply cannot be replicated anywhere else, or in any other way, then you will have successfully used the concept of exclusivity ...
... to attract new customers to your company.

Place Ads For Your App

While it may seem more efficient to place an ad for a product or service, or perhaps just your company as a whole, in actuality, it can be equally as beneficial to place an ad for your mobile app. Doing so not only entices mobile device users to become customers of your company, it also makes them intrigued by what your app has to offer. To make things easier on users, you can also put a QR code on the ad so they can scan it to easily access your app without having to search too much. Ultimately, placing print and online ads for your app will effectively get your business’ name out there, and let prospective customers explore the mobile offerings of your company.

Appeal To Techies

As mentioned, getting people to use your mobile app is a great way to attract new customers to your business. In order to do that, however, you must first get people to use the app. Appealing or reaching out to the tech community is one of the best ways to do so. Techies will either rip your app apart, or become your biggest advocates depending on the app’s quality, and the relationship that you create with them. Whether it is through an interview with a tech magazine, or simply guest blogging on a tech blog, reaching out to the community that your app will undoubtedly be a part of is key when getting endorsements that will ultimately attract new customers to your business.

Conclusion

Attracting new customers to your company through the use of a mobile app is an effective method of developing your business into something bigger. Through ideas such as making an exclusive offering on your mobile app, appealing to the techie community, and placing online or print ads for your app, you will extend a further reach to prospective users and customers. So, regardless of the stage of development that your company is currently in, as you look to attract new customers, try out one, or all, of the three aforementioned ideas, they may just expand your business faster than you originally imagined.

The author is associated with one of the leading enterprise app development companies, iPhone app development Dallas firms and iPad app development company