Why Confirmed Opt-in Email Marketing Is Preferred By Businesses?

By Author: Heidi Walters
Total Articles: 6
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Companies now prefer confirmed opt-in email marketing as they are aware of the futility of mailing to email addresses that are not verified. For success, it is important that you do it with a strategy and know what would work. Experimentation is the way to go.

Several studies have found that a third of Internet users are unwilling to enter their valid email address when asked. It is of little interest for the businesses to keep such emails on their marketing list. This is what that has prompted businesses to rely on confirmed opt-in email marketing.

There is another reason to have a reliable database of emails. People also tend to change their emails, so it is important that a business has the latest information at their disposal. National average lifespan for an email address in the US is just 14 months, which means that a large portion of customer email database of the companies slowly becomes obsolete. The solution is a database that contains complete postal addresses for each subscriber. Businesses can upload their own database on the websites of professional providers and request them to map it. Once they ...
... have a matching email address, they will shoot a message to the consumer asking them if they would be willing to receive future email communication from your business. Email addresses that respond are updated.

Major companies use confirmed opt-in as they are well aware of the futility of mailing to email addresses that are not verified. You need to ensure the quality of your email addresses database rather than focusing so much on quantity. Use confirmed opt-in emails so that you know the recipients of your email want to be on the list. You should also provide unsubscribe link on every email.

Businesses have now accepted the fact that the email has to be confirmed all the time and have grown used to it. You need not be too conscious about your confirmation rate as well. There will be people who drop out no matter what you do. So rather than burning the midnight oil about them, you better focus on getting new subscribers. People will come in and go out. If it continues at good rate, your strategy is paying off.

Some people may take the word ‘subscribe’ as paid service. You can cover it by mentioning specifically in every mail that the newsletter is FREE and no-obligation. It will help in assuaging the apprehensions of some of the subscribers.

Some programs will allow you a lot of control over the templates as well as the content. You need to experiment and find out what works best for you. What seems convincing to one person may not be as good for the other, so that is all about perception. You also need to decide how often you should your emails. Again, it is something to experiment. Once you have mastered the skill of opt-in email advertising, it may bring for you some very good results.

Email advertising marketing is an effective way to reach your customers, provided you do it in right manner. For success, it is important for you to collaborate with a company that provides you with a reliable, updated database. It will enable you to build long-term, trust-based email relationships with customers and boost your sales and product interests.

The author of this article is associated with email2zip, one of the reputable email marketing vendors. They filter the targeted audience helping clients reach the right consumers with email advertising.