Car Stickers, Document Wallets And Giveaways: Is It Really The Thought That Counts?

By Author: Steve Scrase
Total Articles: 10
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Corporate giveaways have expanded beyond just mere goodwill; they have taken root as an effective marketing tool that is also relatively inexpensive. During last Oscar’s awards, for example, celebrity nominees received goody bags worth about $48,000 which only highlights how gift-giving has been taken to a whole new level. But they come with a price. Celebrities are also asked to pose with the sponsor whom the company can then use for marketing purposes. Of course, it’s not sustainable to be giving your customers goody bags worth that much. Think smaller, like document wallets or car stickers for example, and you get the idea.

ROI of corporate gifts

In order to be viable, the items need to be small so the company can order in bulk and distribute the product to as many people as possible. Nearly all marketing items are inexpensive anyway so companies won’t have to dig deep into their pockets to sustain the strategy.

But it’s very hard to measure how much returns on investment when you distribute by bulk window stickers or document wallets to your customers. But sometimes, it’s the smallest items ...
... that have the most value because to the mind of the recipient, “it’s the thought that counts.” So what you get in return might not be a dollar-for-dollar return on your investment but rather the intangibles like customer loyalty or increased brand performance.

Reward and promotion

Unfortunately, there is an existing double standard in the way corporations give away gifts. It’s only the practical approach because you can’t be expected to send over jewellery or silverwares to everybody. It’s important to distinguish the promotional materials (like leather key fobs or car stickers, for instance) with rewards and incentives. What you give to your customers are different from what you gift your loyal worker or an employee that has exceeded a sales quota for example. The monetary value of the gift also varies for the potential investor. This is the only way to avoid bankruptcy.

Quality need not be costly

But expensive doesn’t necessarily equate to quality just as cheap promotional items don’t immediately translate to inferior quality. That’s why it’s important that you canvass for the best price and also a company with the proven track record in delivering corporate giveaways like document wallets, car stickers, mugs, ball pens—regardless of the volume—at the most competitive prices and also within the agreed deadline.

Steve is a well known author for providing quality content on advertisement and promotional offers. Here, find his best piece on Document Wallets and Car Stickers that could be best promotional material in the market.