An Introduction To Website Usability Testing

By Author: merle beatriz
Total Articles: 2
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When it comes to developing a site for your business, many things are to be considered. The first and foremost thing is the attractiveness of your portal. It is also important that it should have all information pertaining to your business and whatever you wish to share with your present and prospective customers should also be present in the portal. Once the portal is developed, it should be checked for usability. The internet users are habitual to figure out how a portal can be utilized quickly. So, they can easily identify the site that is not built with usability point into consideration. Do you know what is usability?

It is the term used for denoting how easy an object is usable. The object can be anything ranging from a machine and it can also include a website as well. When it comes to portals, it denotes the level of easiness with which the users can go through the contents. So, now the question as to what is usability testing arises?

Usability testing is nothing, but a technique employed for evaluating a product and here the product is a website. Generally, professional firms offering the process of testing ...
... the usability of the website, will be allotting a staff to do the different tasks that are generally done by a first-time visitor to any portal. When the personnel is doing the task, there will be someone on his side for taking down the notes. Watching someone performing on the website is the best task to examine its effectiveness. This is because the difficulties met by the person during the process can be rightly identified in such a way that the same can be rectified before the website goes live.

Some professional firms offer user testing services and they are able to provide the best service because they have a huge database of internet users from varied demographies for making sure that accurate and appropriate results can be submitted to the website owners contacting them. These firms make use of the latest techniques and tools for recording sentiments, motions and clicks from different testers in such a way that the effectiveness of the portal can be rightly identified. They have professionals with expertise not only in user testing, but also in different domains as well. In the case of portals with shopping carts, the chances of abandonment of shopping cart can be avoided when the testing is rightly done with the help of these service providers.

This content has been taken from http://www.amazines.com/article_detail.cfm/5675628?articleid=5675628

Usability testing plays a vital role in creating a successful e-commerce website. Intentree was specialized in testing and optimizing user experience along with performance, security and user testing of websites and much more. To know more about cart abandonment and online usability, click here.