Opt-in Email Marketing – An Organized Process For Getting Sales

By Author: Heidi Walters
Total Articles: 6
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Opt-in email marketing allows you to reach your customers right in their inboxes. Success of your marketing campaigns depends on the size and precision of database as well as the strategy you adopt. Businesses usually choose between free offer squeeze and direct linking strategies.

If a business plans to have positive revenue, it is important that they have an organized process for getting sales. One of the ways they can do that is through opt-in email marketing.

You can get access to opt-in email marketing database through a service provider. There are companies that have a database of millions of users, collected through reliable sources. They keep their consumer database updated and have divided into the categories like homeowners, financial, ethnicity, health, home, pets, interests, technology, buying behavior, travel, donors, occupation, etc.

If you want to do business-to-business marketing, you can hone in on collected business data that provides you with details like business owners/decision makers, big business, new business, small business, minority owned business, SIC codes, employee size range, ...
... annual revenue, years in business, NAICS code, non-profits, metro area, zip code radius, etc.

The database you get access to allows you to go all out on the marketing. You are able to make your strategy around the database to make sure you are effective as well as cost-efficient. In fact, your success in an email marketing campaign is half the database and half the strategy. If you have access to a pool of updated and categorized database, your chances of succeeding increase manifold.

If you lack the resources to conduct an efficient marketing campaign yourself, you may request the service provider to do it for you. Well-versed with the medium, they will create the right mix of image and text for sending a blast that gets as many responses as possible.

Success of email advertising campaign is what they eke out their living from, so they do their best to make sure every project they lay their hands on is a success. You may request them to allow you to have a peep into some of their past project. Established companies will be willing to share their work with you.

When doing opt-in email marketing, you may us the ‘free offer squeeze’ strategy or the ‘direct linking’ route. ‘Free offer squeeze’ strategy is the one when you offer something for free and then market to the leads to buy your product or service. For instance, if you produce cupcake bakery, you may provide a free cupcake recipe book to the visitors. All the recipes in the free book are lined up at the website, where they can order from.

Direct linking means that you send the prospective buyers to your website and they have the option to buy your products or services. In this case, the content of the newsletter must be convincing enough to prompt them click on the link given and visit the website. At the same time, the landing page of the website must also be customized to get them make the purchase.

There is no hard and fast rule about the efficacy of these strategies. Some businesses may gain more businesses through ‘free offer squeeze’ strategy, while for some ‘direct linking’ is more gainful. You need to make the right analysis of your target market when adopting any of these strategies.

The author of this article is associated with email2zip, one of the reputable bulk email marketing services. They filter the targeted audience helping clients reach the right consumers with email advertising.