Forces Driving Enterprise Mobility

By Author: Jennifer Lewis
Total Articles: 304
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Mobile devices have become the centerpiece of our work and personal lives. These tiny and flashy devices are forcing all businesses to create enterprise mobility strategies and inspiring early adopters to launch innovative, mobile services for employees, customers and business partners. With the continual increase of companies utilizing mobile applications to improve customer responsiveness and worker productivity, it is essential to evolve your business into the next generation of technology usage.

Enterprise mobility enables employees to have instant access to information or resources through mobile applications anywhere, anytime. People are fundamentally changing the way they work, and in order to remain competitive, organizations are making enterprise applications accessible through mobile devices.

Increased use of smart devices by employers

The use of mobile computing in business today goes far beyond e-mail access, messaging services and horizontal applications. According to research by Harris Interactive, 81 percent of employees already use personal devices at work. Employee preference to use ...
... smart devices at work to access business information is growing rapidly,

The increasing productivity and profitability are driving the demand for smartphones ad tablets within the workspace. According to a recent IDC research based on 3,000 workers from nine countries. The study adds that half the respondents used their devices to work while on vacation,29% used them in bed, 20% while driving, and 5% when at a place of worship.

The integration of mobile devices such as laptops, tablets, smartphones, along with their various applications and software, make it easier than ever for workers to collaborate and businesses to communicate with staff, customers, and vendors.

Increased use of smart devices by consumers

These mobile devices have become an indispensable part of consumers’ lives. Browser-equipped smartphones and tablets have all the functionality of computers, but they work anywhere—in the home, in a car or restaurant, or in the aisle of a store. Enterprise mobility brings with it the convenience of size from a hand-held device as well as the savings from cost.

Further, smart devices enable consumers to engage in various commerce-related activities (among many other things, of course).

Desktop and laptop computers are well known smart devices. Consumers routinely use them to shop online, visit social networks, search for deals and do product research. A Google and IPSOS OTX MediaCT survey concurs: 79% of 5,013 smartphone owners surveyed in the U.S. used a smartphone to help with shopping, and 74% made a purchase following research conducted on their devices.

Increasing demand for mobile devices

Smart devices are more in demand these days due to their unique features and upcoming applications. Because of the growing affordability and need to stay connected to all of our social media outlets. We see a growing demand that businesses start optimizing their business to cater to anyone on a mobile device, which in turn is making it easier for their clients to order a service or product, and even change them in real time. With more and more consumers are turning to their mobile devices for their Internet usage, the development of mobile technologies and mobile apps are becoming increasingly important.

Sales of smartphones alone are expected to reach one billion, overtaking feature phones, and will account for a majority of mobile devices sold by 2015. Cisco says mobile-connected devices, including machine-to-machine modules will cross the seven billion mark, equaling the world’s expected population by 2015.

Author is associated with one of the leading mobile app developers. They are one of the leading enterprise mobility consulting firms, and provide best-in-class solutions for many verticals like financial services, government, field services, Hi-Tech, and healthcare mobility solutions.