The Biggest Opt-in Mistake And How To Avoid It

By Author: Garrie Wilson
Total Articles: 14
Comment this article

Using opt-in forms effectively are what separates those struggling to break even on the Internet from those who are truly successful.

Why an opt-in page? Before we get into some of the finer details, let's glance at the benefits of having an opt-in form on your page. If you are selling a product, or want people to keep coming back to buy what you have to offer, then establishing a contact list is the way to go. Maybe the potential customer that comes across your site only has a little bit of time, but they see an opt-in form, and decide to sign up so they can read over the information better later on when they have time. In short, visitors only look at your site once, but you are able to send your message as many times as you decide is necessary , which is how opt-in pages can bring in more cash.

Why use graphics? Honestly, a lot of marketers understand the importance for having visitors to opt in. The problem comes to play when they fail to make the forms on their pages as noticeable as they need to be. Using graphics appropriately gets people to see your form, but without causing a distraction. Ideally, you ...
... need to make your form noticeable, without losing sight of your message. A simple bit of text with a plain box to fill just won't provide the best outcome.

Having eye-catching graphics doesn't stop at your site's header (top image), yet I have seen many times where there was a great header, but the opt-in box was dull or even hard to find. Having an opt-in form is an obvious sign that you want people to submit their information into it. So, calling attention to it by using professional graphics can boost your opt-in rates like never before.

Here is something that you may not have read before: It is important that you utilize more than one set of graphics. Did you know that changing opt-in graphics can boost conversion rates? Notice I said 'can', not 'will'. This is because the only way you can tell for sure is to see your results. Testing and tracking is extremely important to your site's success, but you need to test more than just your headline and sales message. It is important that you test graphical elements of your site - this includes the opt-in portion.

Don't make the mistake of leaving your site as it is because it appears to be bringing in some business. You can improve the site using different graphics. And simply trying one variation is not good enough. You need a variety of different opt-in graphics you can test. That's how Optin-Box Bonanza! can assist you. There you can get lots of customizable opt-in images that will help your site perform optimally. Just visit http://www.optinbonanza.com