10 Things To Be Considered While Creating Great Communication Design

By Author: Dheeaj Prakash
Total Articles: 70
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Creation of a good communication design is very vital in any kind of business to educate customers and give a good picture of the company by identifying itself and indicating its credibility in the delivery of services. Through a good design, a company can easily open up new markets and get new customers into action thus earning more revenue to the company. A good design therefore gives information to the target clients, advertising the products and give advise where necessary. Sometimes desgining an effective communication medium may be challenging to any web designer but here are some of the simple techniques that will keep you going. Just follow the techniques and you will have it right.

1. Decide on a theme and structure

Right before you start creating your design, it is worth considering the theme of your communication design. This is in terms of how it will be used. Th design is relevant to help your company in order to advertise its products in the best way possible? The purpose should therefore be known and all the information about the creative design gathered in advance. A good design should be able ...
... to deliver the message directly as intended for the target market.

2. Creativity and uniqueness

Your communication design should not be like one plagiarized or copied from another company. If you are creative and unique, you stand out. This can just be recognized from a glance. You therefore need to stay up to the challenge your competitors pose in designing their communication designs. In order to appeal to more clients, you need a communication design that outshines the rest of your competitors. Be creative for your communication design to be unique.

3. What is the print size?

Your design may be printed on paper, billboard, plastic and many more, that too of different sizes. It should therefore match the size of the paper to be printed. While making your layout, always consider the paper that will be used to print the communication design.

4. Use of print bleeds

These are spaces on the print paper that will be left for trimming purposes. These bleeds also allow for all parts of the layout to be printed. To have the best communication design print outs, the layout is very important to consider.

5. Use high resolution

A high resolution in your layout is a guarantee that the print outs will appear clear and pleasing. The print outs should not be dull or blurred due to use of a low resolution. A sharp and crisp printout is what is required in this case.

6. Use the right font size

Selecting the right font size of your communication design is very crucial in making it effective in its purpose. Remember that the design is used to deliver information to the target market and that means they will be read. Legible printouts are important and that is by selecting not too small or too large font sizes.

7. Use bullet points, charts, images and headlines where necessary

In order to capture the attention of the target market, the crucial information to be delivered is either put in bold, underline or bullet points used. To make it even more appealing to the target market, charts and images can be used to enhance information delivery concerning the company’s products.

8. Make attractive designs

Attention-grabbing is very necessary in any communication design. The purpose of the communication design should be obtained by using attention grabbers. Creativity is key in this area too.

9. Include a call to action

A design should be a story to be read by clients. A call of action after reading the information should be made asking customers to take action such as inviting them to our showroom or placing an order and others. It would be irrelevant to set design without a call to action.

10. Make an interesting cover

The design should be presented to readers with a well created and thought out cover. The cover usually attracts the customers and their intention to read through increases. Vibrant imagery should be used with few words for it to attract the attention of readers.

A good communication design is very important in delivering the necessary information about a company’s products. While preparing one, always consider the above techniques. They will help you to get it right always

Ideazinc is full service design agency offering creative communication design services, web soulutions, digital services, branding solutions and many more.