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Tips For Maintaining A Good Online Reputation
Making a good reputation for a brand, service or product takes time, and you do not want to lose your face when you enter the online race.
Making a good reputation for a brand, service or product takes time, and you do not want to lose your face when you enter the online race. Having a poor strategy online can make your long experience look almost fallible to say the least. You need to have a steady hand in the unchartered waters for your brand or product. A good online reputation does not come easy as you have to be constantly vigilant to any threats to your credibility.
The first step to take when you want to know how far down you have fallen off on the web is to search yourself. This search will show you whether you are having a torrid time with your online reputation or you are doing pretty well. When it comes to your reputation the question to answer is how much bad publicity is too much. Go through the negative search results and check to see the degree and relevance of the criticism. Any ORM can tell you not to get worked up at trivial things that do nothing to dampen your reputation. Once you have seen ...
... the current state of affairs, have Google Alert beep you anytime there is a change on your brand or product name search. This will save you a lot of time as you will not have to regularly search day in day out to see if anything has changed.
The next step is to get a proper domain name. Having a proper domain site will make people understand that you are not just another blog or site, as it will show some degree of professionalism. Top online reputation management companies advice that a proper domain site, will also show that you take your online audience seriously, Any big brand that wants to be taken seriously has to understand sharing a common domain could be to their detriment as your brand may be perceived as being small.
Social media started as a way for people to stay connected with each other, now, though many companies including ORM have discovered the monetary value that these sites have. A good way of doing things is to place the links to many of your other sites be it Twitter, Facebook page, Wordpress or Tumblr. This makes things easier for your audience as they can get all your info at one place.
Online reputation management companies will tell you whenever online always be polite, everything online is public. Remember, if you argue with a client or anyone from the audience it will bode negatively on your brand. Courtesy is important, so do not say anything that you will end up regretting. Never get into the spur of the moment and get boiled over any chastisement you may receive. Remember, any feedback you receive means somebody felt a negative or positive impulse till they could not stand it anymore and had to say something.
When we are online we tend to have this lure to over share everything. Do your best not to be sending too many newsletters to your online audience or having an update every time somebody hits the refresh button on your feed. There is a fine line between being active and annoying. This are just some tips of what you have to do to have a reputable online presence and remember what happens online stays online.
Resource: http://www.toprepute.com/
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