Designing Websites To Draw Instant Attention

By Author: Krish Garison
Total Articles: 22
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It is a human characteristic to be judgmental and make stereotypical comments in all kinds of situations. This is prevalent even for the web as it is for other ecosystems. Any viewer of a website is drawn to particular segments of the screen. This can be because of its ability to impact, or its distinctive qualities that has impressed the users. It is important that websites are able to create lasting impression on its viewers. This article discusses some of these aspects.

A professional website design company is able to design websites that instantly grasps the attention from their end users. This article also discusses the importance of giving the website a central focusing point. It also describes how our attention is not limited to the first glance. However, first impressions last for only few seconds, and a proficient designer would make this attribute a valuable asset.

The Zero, One, and Four Second Rules of Concentration

To understand the attention span of the viewers, we need to understand the three prevalent theories, the zero, one, and five second rule. The first, the zero second rules are applicable ...
... to the subconscious mental processing when we endure instinctive reactions towards the website. The second rule is applicable to the immediate reaction towards the content that is based after processing the judgment drawn from memory and other factors. Lastly, the five second rule is applicable to the time taken in making a judgment from cementing the various perspectives. These rules are quite simple. They have to make an overall impact on the viewers.
The first rule is quirky and primordial. It is something that humans have no control whatsoever. Drawn from the psychology of flight or fight mechanism, this instinctive reaction is active even when browsing websites. Websites that have cluttered designs have difficulty in gaining the attention. This is because in a cluttered website the users are trying to determine whether to fight through the clutter or to flight with the “back button.” It is important to understand that too much colors and disturbing elements should be avoided when designing any website. Compared to this, the one-second rule draws on the primordial behavior of the viewers. This draws on emotional aspects and psychological aspects that pertain to humor or nostalgic contexts. In the second rule, the users leverage their attention slightly. This is drawn from the trusted feel of the brand. However, it is important to comprehend that while too much designing can trigger the flight/fight mechanism, too little can cause an alienated behavior. The third is the five-second rule. This happens after processing the website mentally. The resultant is drawn from the reactions to the content. The users can now determine whether the website will attract or detain users. When designing a website, all these rules need to be kept in mind. The users would otherwise grow weary and completely rely on making snappy judgments to review a website.

Drawing attention of the users

The website should have the ability to draw the attention of its end-users. This can be achieved by using a single focal point in the page. Clutter should be avoided, as this distracts and confuses the audience. Implementing call to action buttons and introducing various introductory messages in the web page is welcomed by the audience. The web page can be either comical or grand but should be able to draw the attention of the user. Once the customer is drawn to the website, it is important that the user be invested in the experience. The web page should be designed to instigate action. The customers should then only be involved in the processes.

Author Bio:
Too much fluff should not be included in any web page. A professional website design understands that every user has different preconceptions and experiences. Steven Brown analyzes the attention span of the users. Comprehending this helps in creating web pages that is successful in engaging end-users.