Unlocking The Search Engine Optimization Jinx

By Author: Christopher Labbate
Total Articles: 4
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Designing a website is usually the first step towards advertising your business. In these modern times, the world has shifted from print media to electronic media.

Designing a website is usually the first step towards advertising your business. In these modern times, the world has shifted from print media to electronic media. That is why there is so much activity on the Internet today. Now, in order to bring people to your website there are some things you need to do. Search engine optimization is one of them. Actually, it is the single most important activity that web owners engage in while trying to attract visitors to their sites.

In order to understand the concept behind SEO, we must first appreciate the work done by search engines. These are means through which we carry out a search of the things we want in the Internet. By now you should be familiar with the words Google, Bing and Yahoo for instance. These are some of the most widely used search engines. Every time you type a word or a group of words on the space provided, you are making use of a search engine. By clicking on the search button, you get results ...
... showing the Internet pages going by the word you have typed.

Search engine optimization makes it possible for you to view the top sites in every search result. In simple terms, it is a sum of all processes used towards improving the visibility of a website. Part of the process involves developing content using a set of words known as keywords. These are derived from phrases or words that Internet users keep on typing to a search engine whenever they are browsing for content. You can also use Google Adwords to find words commonly used by web users.

Search engine optimization helps you attract your customers' attention. By knowing in advance the kind of words they use, you can write them in form of articles on your web pages or on social media blogs. This enables the target customers to find you and your web pages get a good ranking in the search engines. Below are a few tips that will be of great help in making use of search engine optimization.;

Pick a word or phrase. Research or look for a phrase or word that summarizes your website. It is also known as target phrase. The phrase you choose should be important with respect to the overall theme of your web page. For instance, if you are developing a website to promote your business where you sell dog food, the main phrase should be "dog food.". The phrase must also be accurate. Avoid words that are used as jargon. For example, even though the phrase "extra-large" can be denoted as "xx," you should not use this to optimize your dog food site.

Have an overview of the competition. When doing search engine optimization, you must know who your competitors are.

Write the page. Remember, search engine optimization works on a page by page basis; not the entire website.

Promote it.

However, Search engine optimization works like magic if done properly.
Resource: http://www.seobank.ca/