Women's Hygiene - China

By Author: Bharat Book Bureau
Total Articles: 1486
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The nature of feminine hygiene products defines it to be a necessity which means it is only a matter of time before the market matures. While market leaders have more power to leverage scale and distribution, for smaller players it is more imperative to cultivate a core user group by clear positioning. The challenge is how to differentiate from competitors in a market that is highly functional-driven.

In this report Mintel answers the key questions:

What is the current state of the feminine hygiene in China and what are the important factors shaping its future development?
What are the differences among consumer groups and what product benefits are they looking for?
What opportunities do changing socio-economic trends provide players with in this market?
What are the lessons to be learned from successful and less successful launches?
How to grow the low-penetration segments such as tampons and washes in China?
Table of Contents

INTRODUCTION
Definition
Methodology
Consumer research
Abbreviations

EXECUTIVE SUMMARY
THE MARKET
Figure 1: ...
... Forecast for China’s feminine hygiene market value, in local currency, 2007-17

MARKET SEGMENTATION
Figure 2: China feminine hygiene market segmentation, segment value, share and growth, 2009-12

COMPANIES AND BRANDS
Figure 3: China feminine hygiene company market share, by value (%), 2009-12

THE CONSUMER
KEY ISSUES
Attention to gynaecological diseases provides good opportunities to grow usage frequency and product trade-up
Brands need clear positioning to attract and maintain core users
Engage and educate young women to grow low-penetration segments

THE MARKET
Key points
Background and contexts
Market size
Figure 4: China feminine hygiene market value, in local currency, 2007-12
Growth drivers
Growth limitations
Forecast
Figure 5: Forecast for China’s feminine hygiene market value, in local currency, 2007-17
Forecast by segment
Figure 6: Forecast for China’s sanitary pad/towel segment value, in local currency, 2007-17
Figure 7: Forecast for China’s panty liner segment value, in local currency, 2007-17
Figure 8: Forecast for China’s tampon segment value, in local currency, 2007-17
Figure 9: Forecast for China’s wipes, washes, cups & feminine deodorants segment value, in local currency, 2007-17
Market segmentation
Figure 10: China feminine hygiene market segmentation, by value, 2009-12

COMPANIES AND BRANDS
Key points
Background
Pricing tiers
Market share
Figure 11: China feminine hygiene company market share, by value (%), 2012
Figure 12: China feminine hygiene company market share, by value, 2009-12
Heng’an International Group Co., Ltd.
Figure 13: Space 7
Procter & Gamble
Figure 14: Whisper Pinkcess
Figure 15: Naturella
Unicharm
Johnson & Johnson
Kingdom Sanitary Products Co., Ltd.
Figure 16: ABC Feminine Wash
Kimberly-Clark
Figure 17: Shun Xi Lan by Shuermei and Kotex

THE CONSUMER
Key points
Types of sanitary protection and feminine hygiene products used
Figure 18: Types of feminine hygiene and sanitary protection products used, February 2013
Brands of sanitary protection products used
Figure 19: Brands of sanitary protection products used, February 2013
Important features of sanitary protection products
Figure 20: Important features of sanitary protection products, February 2013
Important factors considered when buying sanitary protection products
Figure 21: Important factors considered when buying sanitary protection products, February 2013
Attitudes towards sanitary protection products
Figure 22: Attitudes towards sanitary protection products, February 2013
Attitudes towards discharge treatment and feminine hygiene products
Figure 23: Attitudes towards discharge treatment and feminine hygiene products, February 2013
For more information kindly visit :
http://www.bharatbook.com/consumer-goods-market-research-reports/womens-hygiene-china.html
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