Facebook Advertising Strategies And Statistics

By Author: Tiger Z
Total Articles: 14
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Advertising through Facebook can be very rewarding for advertising and marketing professionals. They can always double their rewards by using a few strategies or choose and follow one Facebook advertising strategy completely. Some of them are listed below:
• Make use of a Power Editor- it is a Google Chrome plug in that makes ad creation faster, easier and better. The Power Editor makes customization easier for the user. Target audiences and target advertising spots can also be selected. For instance your ad will show up only in news feeds or on cell phones. You can disable your ad from being viewed using a desktop. This plug in allows one to import email contacts to Facebook from where specific users can be informed about the promotions.
• Sponsored stories from other domains- link pages and articles from your website to your Facebook page or account. This will also generate traffic for your website. This is the easiest and a commonly followed Facebook advertising strategy.
• Enable Mobile Ads- lots of users frequently check their Facebook accounts using their mobiles. If they are exposed to ads on ...
... their cell phones it is very likely that they will purchase a product, if not at least view the page contributing to traffic generation.
Choose one Facebook advertising strategy from the list above for profitable advertising.
Facebook advertising statistics show that 61% of most popular ads aim at awareness, 53% for growth of audiences, 44% for conversion and 35% aim at engagement. According to Facebook advertising statistics 70% ads do not lead users to different websites, they keep them on Facebook, and sponsored stories are not being shared by 55% of advertisers. . Facebook just charges according to CPM and CPC. You need to understand the difference between CPM and CPC. A regular ad’s life span on Facebook is 5-14 days. These Facebook advertising statistics show that advertising strategies are not being used very well.

Advertisers and marketers need to use a particular Facebook advertising strategyto stay ahead of competitors. Facebook advertising statistics show the trends being followed by advertisers on Facebook.