Essential Features Of E-commerce Web Design

By Author: Salvatore Andrea
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An e-commerce website has become an important and integral part of the modern business. Arrival of the internet and its vast expansion in 1990s has made it a great business tool. As computers became cheap, their density increased and people prefer to buy things online and that too during their leisure hours and in the comfort of their home. It gives him wider choice and he can also avoid long drives and parking troubles. However, there are certain things that make a particular e- commerce website more prominent and popular than others. This superior status will get him more visitors and there is more likelihood of these visitors turning into potential customers. Primary criterion for the success is an attractive ecommerce web design.

The job of the e-commerce web designers is very clear. The objective of the design is to bring in more number of visitors. It should be more attractive than that of the rivals. The ultimate aim of the website is to make profit and to get good returns for the investment. For making profits, there should be ...
... lots of visitors and for attracting these visitors, there are certain important things that a web designer should take care of. When people want something from the internet, they will search for them with the help of prominent search engines. Search engine will derive thousands of results. However, you will look for the searched item only in few sites that are on the top page of search results. This is known as organic ranking. E- Commerce web designs must take care of this important part of internet business.

Organic rankings are based on certain criteria laid down by major search engine companies. The traffic generated by a particular website is the primary criterion for topping the rankings. In order to achieve this, ecommerce web designers must devise strategies in consultation with the owner of the business. Apart from attractive design, the site needs to be easily navigable and the color schemes and other themes used needs to be pleasant and should make the visitor to repeat his visits. Use of brighter colors like yellow and red will have better effect than somber colors. The colors that are selected must be relevant to the product or service promoted by the website.

E-commerce web designs demand functionality and almost all these sites will carry such features like ‘add to cart’ or ‘track the order’. More friendly features like this will add to the revenue generated by the website. Functions like ordering, delivery and payment should be made easy.