5 Essential Elements Of A Successful Mobile Marketing Campaign

By Author: wsipower fulweb
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We've been exploring everything mobile these past few weeks in our recent blogs on Benefits Of Mobile Apps and State Of Mobile Marketing with plenty of compelling statistics surrounding these strategies. In 2013, businesses need an effective mobile marketing campaign to compete in today's new world of m-commerce. Here are 5 essential components of an effective mobile marketing campaign.

Keep the target in mind - Mobile users are just that...mobile. People on the go want information quickly and want it in a clear, concise format that is easy to read, digest and act upon. Make sure messages are delivering information mobile users want to see, make it easy for them to react with a clear call-to-action and increase conversions along the way.

Have a mobile site - With 74% of people reporting they are more likely to return to a site they found to be mobile-friendly, businesses must have a mobile site to compete in 2013. Mobile sites allow users fast and easy access to your business and we all know mobile users demand fast and easy.

Create mobile apps - Mobile apps allow businesses to provide mobile users ...
... with exactly what they want..discounts and offers, in a highly targeted manner. Instead of advertising to the masses through traditional methods such as direct mail, imagine getting your message delivered to an exclusive audience that has a proven interest in your product or service.

Consider the device - High quality videos and photos draw attention, especially on tablets, and are more likely to captivate audiences. Photos are proven to garner more likes and shares on social media and will help businesses get mobile users to not only view, but read their message, especially if it displays beautifully on their tablet.

Location-based marketing- Location-based marketing is hot in 2013 and businesses need to take advantage of this trending strategy. Here are a few examples of successful location-based marketing campaigns:

- History Channel uses Foursquare to provide users interesting historical information when they check in at a location. For example, check in at Stone Mountain in Atlanta, and get this tidbit, "Stone Mountain was first used as a meeting place for members of the Cherokee and Creek Nations."

- The North Face uses location-based marketing to send targeted messages and offers to mobile users based on their proximity to a store. Users simply download the app and no matter where they are in the world, The North Face uses GPS technology to locate the phone and provide a specific offer for that particular location.

- Hiscox, a UK-based insurance company saw five times higher click-through rates with their location-based marketing display ads versus traditional display ads. The campaign sent targeted display ads to business people who logged on to public Wi-Fi near one of the company's advertising posters.

With a mobile site, and an innovative mobile marketing strategy incorporating mobile apps and location-based marketing, businesses will be ready to compete in today's increasingly mobile society. Businesses seeking expert advice on mobile marketing in Atlanta should Contact Us.

Source: http://www.wsipowerfulwebresults.com/april-1-2013-state-of-mobile-marketing-dont-be-fooled-by-overlooking-mobile/