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Myths About Lucky Strike Cigarettes
There exists a belief that Lucky Strike cigarettes contained marijuana cigarettes in some of their packs and that is the reason why they were called so. You should know that this is just a myth or a legend — call it just as you choose because it has nothing to do with reality. Normally big companies such as Lucky Strike do have numerous myths around them due to their popularity. Let us reveal in present article most popular of them.
Well-known today Lucky Strike brand was extremely popular in the USA in past. Numerous ads contributed to Lucky Strike popularity growth. Today we may look at them and wonder how it could be possible. In past it was okay to widely advertise cigarettes in mass media and tobacco companies promoted successfully their products exactly this way. In past people did not know about negative effects of smoking and there was normally to smoke cigarettes. A smoking man was considered fashionable.
According to a popular belief, the name Lucky Strike reflects existance of packs where marijuana cigarette may be found. This rumor existed for many years and those who smoked Lucky Strike were engaged ...
... in a kind of lotto where they would be happy to find marijuana.
How often marijuana was considered to be put in packs? There exists different rumors and among them next ones:
"within every carton a single marijuana cigarette"
"one in every 1000 cartons"
"one in every 20 in a pack"
Other believes were that Lucky Strike with marijuana are marked with a stripe on the package. However, till today no one found marijuana in Lucky Strike packs and rumors remain just rumors.
Anothe myth that existed about Lucky Strike cigarettes was about green color on the package that brand used before World War II. It was considered that during this war Lucky Strike packs had green color. This is a myth because when the war started Lucky Strike wanted to save copper-based green paint for military equipment and thus they decided to leave their packs white.
There were people who did not believe in that reason and considered Lucky Strike changed color on package to make it look modern. In fact, a research have shown that green package loses support among smokers and the brand needed an absolutely new package appearence. Thus they introduced new package with a new slogan "Lucky Strike Green Has Gone to War! - So Here's The Smart New Uniform For Fine Tobacco" which helped them increase their sales by 40%.
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