How To Keep App Users Entertained: The More Apps The Better?

By Author: Susan Smith
Total Articles: 132
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If you have ever watched someone use a mobile device at a coffee shop, or even in their own home, they can seem glued to the screen much like little children sitting in front of a television. However, the experience of using a mobile device, and the seemingly endless selection of apps, is much more intuitive and interactive than just sitting in front of a television. Mobile device users love to seamlessly navigate between apps on their devices until their attention spans simply cannot take anymore. And as they navigate from one app to another giving their full attention, it is hard not to wonder which apps they so enthralled by, and how is it possible to get them to fixate so intently on your mobile offering. To improve the likelihood of such happening, here are a few ideas.

Offer More Than One App

Truth be told, the more apps your enterprise offers, the more likely users are to download at least one of them. It is simple math — as the number of apps your company has increases, so do the odds of someone using one of them. With that said, it is important that users are able to make a distinction between ...
... each of your mobile offerings. The more apps you offer, the better, but only so long as they are not redundant. If your apps become repetitive, users will surely get annoyed each time they end up downloading two that are remarkably similar. This is not to mention the fact that a user looking for one particular app may become largely confused if you offer a second duplicate app.

Make Your App Icon Standout

If you look on any mobile device user’s smartphone or tablet, you will likely find a sea of apps — some blending in with all the other plain looking apps, and others standing out with a distinctive icon. You should strive for the latter, as a more vibrant icon is more likely to grab the attention of users, and subsequently give them a psychological hint to use it more frequently, which is surely what your enterprise is after. What’s more, having a noticeable icon for your app allows users to easily identify it when they are navigating around their mobile device. Lastly, a noticeable app icon may also catch their attention even when they are not specifically looking to use your app.

Add Dialogue To Your App

Adding dialogue to your app is a great way to engage your users to use your app more actively and stay involved while navigating it. Additionally, whether your app is a game or designed specifically for business professionals on the go, adding dialogue to your app gives you the ability to interact with your users and subsequently make them feel as through there is someone on the other end of the device they are using. This is a very simple step you can take that requires very little time or effort and has the potential to make a big difference in the user experience of your app.

Conclusion

Keeping the users of your app entertained is one of, if not the most crucial aspect of its success. At times, it is also one of the hardest tasks to accomplish when trying to run a successful enterprise in the mobile market. However, with the use of the aforementioned strategies, you have the opportunity to maximize the performance of your mobile offerings.

The author is associated with a reputed enterprise application developer and one of top iPhone developers in Dallas and mobile application companies in Noida