Why Blogs Matter For A Business Website

By Author: Mel Joelle
Total Articles: 4328
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We have written repeatedly, yes exhaustively, about the importance of content to generate high rankings and the ultimate traffic. Blogs are a great way to create the great weekly, better yet, daily habit of writing about something that will be of interest. Your blogposts can be about something directly or indirectly related to your business. It can really be about anything, that is, within reason.

But, behind the scenes, here is how it will benefit you:

1. When you publish your posts Google will index it and this simply increases the number of indexed pages. This, in and of itself, creates some activity to give the Google Spiders reason to come back to your site for more.

2. The more pages you index the more Google will scan your site and index even more content.

3. This adds to the relevancy quotient or the website strength.

4. Increasing Google site visits and increasing relevancy will lead to higher search rankings for the content located throughout your website.

If you have a business website, you are not on the internet at all for all practical purposes UNLESS you ...
... can be found easily on Google. Being found easily means top 3 page ranks for highly targeted and relevant keywords. Remember, 68% of online searchers do not go past the first page and 98% don't go past the 3rd page. Also 70% mentally block out the Sponsored Listings. So, by now, you must realize that the sweet spot is page 1 for the organic listings and as high up as you can get. Content is the life blood of website visibility; it must be consistent, ongoing, fresh and unique to your website. Blogging is a routine activity and a powerful avenue to add content regularly and keep your website on the upswing towards your goal of top rankings.

Blogging is just one content delivery system. There are countless additional ways to use content to make your website deliver for your bottom line results. Setting up the blog and structuring it properly is important too; contact us to get assistance.
Click here to read the rest of Why Blogs Matter. If you enjoyed this article, you also might like our other stories about Search Engine Optimization.