Private Ip Or A Pool – Resolving The Question

By Author: Nicole Sanger
Total Articles: 10
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Deciding between private IP and pool is never easy for the marketers. Lack of technical information makes it hard for them to comprehend what will be the better option for them. Read on to go through a brief overview of both and get some useful tips.

When collaborating with a bulk marketing service provider, email marketers have an important question to decide on – whether to opt for private IP or a pool. There is no hard and fast answer to the question, and it depends on your sending targets.

Understanding the difference between the two will help you decide. An IP pool usually consists of 2-10 IP addresses used for sending email for the marketers. A bulk marketing service will have a large number of pools for sending both transactional email and bulk email. Pools are assigned to marketers based on their sending reputation. They are grouped with marketers with similar reputation. External reputation of the IP is made up of all the customers’ emails that are sent.

On the contrary, a private IP is a dedicated IP address assigned to your account. Only your emails are delivered through this IP address. ...
... When opting for this, a marketer gets complete control of an IP’s external reputation. You are able to white label your rDNS and submit your IP for white listing to ESP’s such as Gmail, Yahoo and AOL.

One thing you need to factor in is that a private IP needs warm-up time to build reputation. Marketers who begin sending high volume right away on a neutral rated IP are sure to be throttled by the recipient’s servers. The right strategy for you when using a private IP is to take your time to slowly jack-up your sending.

Marketers will usually need to bear an additional expense when opting for private IP. While some providers may require a certain monthly volume or investment commitment plan to be assigned a private IP, some may allow you to outright purchase the private IP.

One thing you must note is to separate your transactional email and bulk email. It is important for the optimum delivery of both. You must also keep away from the kind of activities that make you come across as a spam-sponsor. You may attract a ban if a large service provider like Gmail sends a few complaints about it to the ISP.

For bulk marketing, collaborate with an email service provider that provides you the options of standard SMTP as well as REST API. They must not provide less than 99.99% uptime and rapid delivery of even large email jobs. The API should be simple and easy for the programmers to use. Moreover, the product should be reliable as well as cost-effective.

A sophisticated email marketing solution will allow marketers to send emails with separate content. You can upload an attachment with the email, incorporate graphics, determine the credit left in the account and get the statistics of email delivery. You can keep a watch on your campaign in real time.

The system will provide you with insightful email analysis tools that will allow you to measure delivery rates, clicks, opens, unsubscribes, complaints, bounces, etc. You are even able to create custom channels and campaigns to segregate and track emails sent to customer segments.

Author of this article is associated with Elastic Email that provide you with a robust software system for sending bulk emails to customers.