Stunning Visual Identity Through Creative Web Design

By Author: David Colbert
Total Articles: 2
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No matter how fine your product is, the prospect never tries it until it looks irresistible. Same is the case with websites, until a company website does not have the attractive visuals to go with its respective industry or market, the visitor will think of it as inferior and bounce. Visuals are like the essence of a website. These should be designed through a creative and innovative process. One cannot just apply it on to the computer screen. Great and effective design requires thorough analysis and market/competitors study.

To be impactful, the website has to be in line with company’s values. It should present consistent image of quality, reliability and professionalism. Designing a website normally involves decisions like the number of columns or column grids, what elements will go in to each column, images to be displayed and call to action banners appearing to prompt to contact or just to click. The whole idea should be to use proper color scheme, font, background and visuals to keep the visitors engaged.

The graphics and visuals of any website should represent the company in the most attractive manner. ...
... The designer should structure the items on the website according to their priority. The one with the highest priority should be visually most prominent. It can be done by giving it a different color or by placing it on to the top or middle of the page and so on. The items with less priority should be less prominent which can be achieved by making them smaller in size yet prominent enough to gain attention.

Other than that a website should have as minimal outgoing options/links as possible so the visitor should not feel overwhelmed and has less difficulty in deciding where to go first. With too many links, the visitor might lose interest and may leave the website from homepage. Also there should be appropriate amount of blank space giving a clean look without overcrowding the web page keeping the visitor in the comfort zone and also delivering the right message.

The bottom line is the visuals should be designed keeping in mind the business objectives and making sure the visitor does not bounce.

Mapleweb UK is a leading web design firm which knows the importance of visual identity and delivers the cutting edge web design to cater to it. We have diverse industry experience including retail, services, real estate, fashion, media and more. We can make you standout in your target market. Contact Mapleweb UK for a no-obligation quote.

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