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Brochure Printing - Transforming Your Ideas Into Reality

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By Author: Salvatore Andrea
Total Articles: 6261
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The key process on which the print publishing industry depends is printing. Newspapers, magazines, brochures, catalogues, booklets, labels, packaging, etc., all depend on the skills and technology of the printing industry for publication. The printing process involves reproducing images, graphics and illustrations along with the text on paper. It has largely advanced in the 21st century, from the past days of block printing and letterpress.

Printing process can be commercial or digital.
commercial printing is toner based, making use of the right level of water and ink for printing on a large scale. Commercial CMYK Offset printing technology is popularly used since it gives excellent color reproductions on small or large formats. Commonly it is a four color process and at times it can be single color or two colors as well. It is the best printing method that gives professionally satisfying results which a designer looks forward to. Large quantities of printing popularly use the commercial printing process, but small quantities of printing needs are met with Digital printing process since it becomes economically viable.

Digital printing uses digital offset presses and competes parallel to commercial printing. Check out the potential of digital printing process and systems like Electro photographic or Laser that are toner based, and inkjet printing on small or large formats. Certainly, toner based printing systems will prove more cost effective. Today, endless possibilities with digital printing can make you experience a new dimension in printing technology at home or your office.

The idea of environment friendly or eco-friendly printing is yet to catch on commercially. But it is already preferred by the environmentally conscious people. That’s what green print is all about. But only when green printing techniques are used on a large scale, will we make a beneficial contribution to our environment.

Communication tools like brochures, booklets and catalogues are standard advertising and promotional items that identify your business. Common brochures printed in small quantities have single folds, two folds and tri-folds with 2, 4 or 6 pages. Hence, brochure printing may at times use digital printing techniques, but small sized booklet printing, for e.g. Calendars and especially catalogue printing use commercial offset printing methods to give a professional look and feel to their high definition images that can aid in products’ sales. Their effectiveness also depends on proper layouts of pictures and graphics included.

Printing companies offer you various printing services along with related advice to transform your ideas into a reality. You just need to unleash your creative mind and make your communication effective with vibrant colors and mind-blowing designs to catch customer attention.

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