Out Of Home Advertising Means Digital Signage

By Author: Graham Gallagher
Total Articles: 3698
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The phrase Out Of Home advertising is usually referred to as OOH, this is any type of advertising method that reaches a consumer while they are out of their home. This is not broadcasting or print marketing which targets the consumer at home.

This is why OOH is prevalent, as it targets clients while they are on the go, going to train stations, airports, ferry terminal, cinema and even petrol stations.

One of the main advertising mediums in the USA is bill board advertising, if you have ever been to Times Square in New York, you will know what I mean! 1 40 story office building makes more money renting out the exterior of the building for adverts, than it would if the office were fully occupied.

With the charge of digital displays becoming more affordable and the advancement of digital signs, this is why LCD TV's are being used to drivethe marketing messages to potential customers in outdoor environments.

A digital signage system can be set up covering whole countries, for example the head office could be in New York, with sales peoples in Europe and Asia, the marketing meaning in the form of ...
... content media, can then be sent to all digital displays throughout the universal network remotely and even scheduled to upload the new media at a particular time and reboot the sign for when the store opens at the regional time.

This makes the marketing account go much further than before and the relative low outlay, enables small businesses to use digital signage to improve their sales.

All you need for an outdoor digital signage system is an LCD or Plasma TV, a computer, media content (digital media content creation software this can be found openly on the Internet) and an outdoor LCD case. This can be achieved for as little as $700, but the monetary rewards are worth it.