123ArticleOnline Logo
Welcome to 123ArticleOnline.com!
ALL >> Marketing >> View Article

Keyword Research And Its Fundamentals

Profile Picture
By Author: Mel Joelle
Total Articles: 4328
Comment this article
Facebook ShareTwitter ShareGoogle+ ShareTwitter Share

Often, I speak with potential clients that clearly think that they know all of the keywords that they need to know about and, as a result, do not immediately see much value in keyword research. Some come to us saying that they only want to be optimized for one keyword. When asked why, I am told that it's the only keyword that has any value to them and they are sure it's the only keyword worth optimizing.

Here is the number of keywords used to find some of our clients just last month on Google:

1. 1,647
2. 889
3. 2,123
4. 1,119
5. 1,789

I assure you that none of these clients could have imagined that these volumes of unique keywords were even being searched to find relevant information as it pertains to their website.

Also, many conversions come from a keyword that has only been used once or twice for last month. This is a common experience, however. There are many factors involved. However, if you don't do the research on keywords, understand the derivatives, the competition, the search volume or popularity, etc, you have a very slim foundation for any type ...
... of online marketing, whether it be with Google, YouTube, Linked-In, Twitter, Face-Book or ZoomInfo.

All relevant online activities begin and end with keywords this is how things are found online.
Further, measuring or tracking the performance of keywords and continually researching new trends in keywords is an ongoing process critical to consistent, long term online success. Keyword research provides the first important blueprint to guide your onsite and offsite content focus. Knowing which terms are being searched, and in what volume, gives you a huge advantage you actually know where to go and what to focus on. Similarly, knowing which keywords are converting provides you additional high value information; you can leverage your content based on this information. You can further focus your keyword research to find similar terms that are more likely to succeed.

There are many tools available to help you do quality research online for your keywords. Of course, contact us and we will be happy to help.
Click here to read the rest of Keyword Research. If you enjoyed this article, you also might like our other stories about Search Engine Optimization.

Total Views: 146Word Count: 398See All articles From Author

Add Comment

Marketing Articles

1. How To Make Money From Home Legitimately: The Best Online Opportunities
Author: bonKind

2. Benefits Of Customer Segmentation In Gaming
Author: Rohan Rodrigues

3. Bedroom Decor Ideas To Swear By
Author: spayci

4. Hunting For The Perfect Furniture For Your Living Room
Author: spayci

5. Why Advertise On Youtube?
Author: PPC PAPA

6. Everything You Need To Know About Generating Leads On Instagram
Author: Digikraf

7. How Does One Calculate Return In Sip
Author: Vinay Pale

8. Why Your Business Needs A Website
Author: Zonic Digital

9. What Are Hashtag?? Importance Of Hashtag....
Author: Zonic Digital

10. Current Trends In Web Development
Author: Zonic Digital

11. Current Trends In Content Marketing
Author: Zonic Digital

12. How Is Ai Transforming The Future Of Digital Marketing?
Author: Digikraf

13. Things To Keep In Mind Before Creating A Website For Interior Design
Author: Digiedia

14. Buy Scottsdale Tombstone Nugget Silver Bar 1 Kg | Bold Precious Metals
Author: BOLD Precious Metals

15. A Digital Marketing Checklist For Small Businesses
Author: Sakshi

Login To Account
Login Email:
Password:
Forgot Password?
New User?
Sign Up Newsletter
Email Address: