Trends To Watch Out For In 2013 Mobile App Industry

By Author: Jennifer Lewis
Total Articles: 304
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The mobile application industry experiences changes so fast that everyday comes with new developments which are classified as trends. However, there are some trends which are more prominent than others and which are here to stay. For instance, the year 2012 introduced the enhanced use and popularity of the Android OS platform and deployment of Android apps became the trend. Here we take a look at few trends which are expected to dominate the mobile app development industry in the year 2013:

1. Development of apps using HTML5 – According to reports revealed by mobile market researchers, 2013 will see the emergence of mobile apps being built with the HTML5 scripting language. Since the total cost in developing HTML5 apps is comparatively less when compared with the cost of building native apps, small and medium sized companies are expected to adopt this trend on a higher scale. If reports are to be believed, the real estate industry and the stock exchange market will benefit the most from the adoption of HTML5 mobile apps. However, this does not signify the end of the use of native apps. Since native mobile applications ...
... utilize both hardware and software features of a device to provide better user experience, their deployment rate will not fall. But the adoption of HTML5 apps will definitely rise.

2. Advertising using mobile apps – The use of internet from a mobile device is expected to rise above internet usage from a desktop. This will inspire marketers and advertisers to promote their products and services using mobile apps. Advertising with the help of mobile applications will include functions such as search, display, and message based ads. In a report released towards the beginning of 2013, it has been projected that the total revenue generated from mobile app advertising will be over $4 billion by the end of the year, which is a rise of more than 180 percent from the previous year.

3. The rise of mobile finance apps – Besides real estate and stock exchange, the finance industry is expected to benefit the most from the deployment of mobile applications. This is the reason why most mobile providers will release the concept of mobile wallets. For instance, Apple’s Passbook and the Google Wallet services will not only help users to conduct transactions but also store tickets, coupons, or flight boarding passes. With the concept of mobile wallets fast catching up, digital transaction tools and digital coupons will also record significant strides this year.

4. The rise of mobile tracking – The tracking and targeting of mobile apps started in 2012 and will rise in 2013 because it helps improve the quality of product marketing campaign and also helps an enterprise to understand its target audience’s mobile requirements and preferences better. As mobile analysts say, the most successful way to enhance mobility for an enterprise is to understand the behavior patterns of its demographic better. Campaign optimization is essential for effectively marketing a product today and mobile tracking apps assist in achieving this. The contemporary advertisers are on the lookout for mobile targeting facilities and the technology used in tracking apps will help them to optimize campaigns.

To conclude, mobile apps continue to reshape the business procedures adopted by modern enterprises and help to better the communication between a company and its customers in 2013.

Copper Mobile, your ultimate guide to enterprise application development company in India, with headquarter in Dallas. The mobility consulting firm with an expertise in healthcare app development solutions..