Driving Sales Through Merchandising Store Fixtures

By Author: vivek thakur
Total Articles: 14
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A successful store operator needs to provide superior customer service, a great atmosphere, a clean store, proper signage, and effective marketing and merchandising strategies. The Handy Store Business Guide website with the work of the Handy Store Fixtures Sales Reps. can help with marketing and merchandising strategies. Handy Store Fixtures has a dedicated staff that can assist new retail store owners from the building phase all the way to the completely designed store.

The Handy Store Fixtures store design team creates store designs and layouts using the latest software as well as handwritten store floor plans covering every aspect of a store. We don’t just come in with recommendations on where to merchandise products that will effectively sell in the retail location” states Handy Store Fixtures Marketing Manager Steven Di Orio. “We provide clear directions on how to lay out the entire store with store fixtures.” Steve added.

In addition, Handy Store Fixtures provides Gondola shelving for both new stores as well as customers looking to renovate their existing ...
... location. With no minimum to order and the most size and color options, along with the fastest lead time over any other store fixture manufacturer, Handy Store Fixtures provides new independent retailers everything they need to open a successful store. “The amazing thing you realize is the connection retailers have with their store, almost as a parent would have with a child.” Di Orio adds, “We understand that fully and take each store shelving project as if it were our own store.”

In order to operate a profitable store, because of visibility and impulse the location and items displayed on retail shelving end caps are critical. Most retailers have the belief that your most popular products should be displayed on the end caps. “That is not always the case.” Di Orio adds, “You want your highest marginal items displayed on the end caps because research has shown that end caps will sell three to five times more product then those same items merchandised in-line.” Therefore, the sales of your high margin on end caps are an excellent way to ensure you are making an initial profit with you store.

Another retailing secret the sales team at Handy Store Fixtures like to use with independent retailers are the use of Upright Extenders. Many retailers will only use store fixtures that reach 54” or 60” in height with gondolas and 84” or 96” on wall shelving. Many retailers are afraid for security purposes to extend the height of gondolas. We inform customers that they are paying rent on the entire square footage of a store and we strongly recommend using as much space as possible. Handy Store Fixtures offers Upright Extenders that allows retailers to extend the height of gondola shelving making them able to display more merchandise that can be sold on sales floor. With the use of slat grid on Upright Extenders, customers can extend the height of their fixtures without losing the comfort of security within the store.