Blogs And Newsletters - What's The Difference?

By Author: Lorna Findlay
Total Articles: 4
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Blogging and newsletters are poles apart. They are not at all similar and one is on the other end of the spectrum. The type of information they provide is also very different though newsletters are sent over the Internet to e-mail addresses. However they do seem to compliment each other. If you really see closely the message conveyed is the same by both blogging and newsletters. They pass on information from the writer to the reader. But the type of content and the way it is presented is very different.

The main difference between a newsletter and a blog is: newsletters are sent only once a week or month, but a blog is updated regularly. Newsletters are informal and crisp. But a blog is personalized and chatty in style. In a blog you can have any number of posts but in a newsletter you need to have one long article. Newsletters are marketing tools while a blog is otherwise.

If observed closely you can see that both newsletters and blogs can benefit from each other. In a newsletter there can be an advertisement to visit the blog and in the blog there can be a series of newsletters or links to them, which can ...
... make the reader interested to visit the blog regularly and read the newsletter also.
You can highlight a particular post from your blog in the newsletter, which acts as an advertisement to promote the information these key posts contain and your blog as a whole. Any political comment or remark that is suppressed by the media due to political pressures get an audience in blog posts and creates a rage over the Internet.
Newsletters can help to add a sense of community to the blog. Subscribing to a newsletter seems to help people to feel a part of it as well. Also you can publicize your Newsletter on your Blog and post a copy of it there, as well as include a sign up form to subscribe to it. Sending regular e-mails to the readers will make them aware of the latest information. This in business is called cross selling. Both gain from each other.

In conclusion, try to use your Blog and newsletter in combination with each other. They are both excellent ways of communicating with your readers and each is ideal for delivering differing information and initiating interaction in different ways. At the end of the day, using both blog and newsletter together will not only allow them to complement each other but also ensure traffic to your blog post.
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