How To Create Stunning Shop Displays That Sell

By Author: Samuel Arthur
Total Articles: 340
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Most shop owners will spend time considering how they can make their shop better and bring in more customers. There are numerous ways you can do this, from adjusting the window display to bringing in a new range of goods to sell.

However it pays to make sure you are displaying your current ranges as well as you can before you bring in anything new. If you want to do this it makes sense to spend some time looking over your business so you can work out if anything can be changed or improved.

Start by focusing on your shop window display. The better this is the easier it is to tempt people to stop window shopping and actually come inside. Don’t make the mistake of putting too much in your window. Instead, make sure you focus on a smaller and more eye catching display, rather than something that could be confusing. This will lead to better results since you can change the display more often, thus avoiding the danger of people not looking anymore because the display never changes.

Of course it is the way you display things as well as what you display that matters. For example you can use jewellery hangers ...
... to display rings, necklaces and other items that may otherwise be very difficult to see. Depending on the style of your shop you can find something that would work in the overall look and feel of things. Jewellery hangers can be minimalist, shabby chic or any one of a number of other designs, so keep this in mind.

Another aspect you may want to think about is coupon holders. Many shops offer coupons to their customers (and to those who may buy in the future) so they are able to enjoy a discount off a particular purchase. There may be conditions attached to the coupon, but you need to make sure they are easy to see. Coupon holders are the ideal solution in this case. You can place them around your shop and also have one close to the till so you can draw attention to it when people are paying for other things.

As you can see it is a good idea to evaluate your shop and how it is performing so you can make the required changes to make it better. Even one small change to your displays could be all it takes to increase the number of sales you make. Displays don’t necessarily have to be complex or involved – they just need to work within the context of your shop and with the goods you are selling.

Don’t be too lax in revitalising your displays either. Just because something works extremely well at the moment, it doesn’t mean it will continue to work in the future. In fact you may find you will enjoy a better result if you re-evaluate your displays on a regular basis. This will allow you to bring in new sales more often – and this can only be a good thing.