Ways To Promote New Mobile Apps In The Market

By Author: Yancy Marry
Total Articles: 185
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The current day mobile market is a very crowded place. With billions of apps available for running on each operating system, there is hardly any scope of innovation in the newly released mobile applications. However, this does not mean that enterprises will not demand new software in order to spread awareness of their products and services among mobile users. While apps help in promoting business details of enterprises, software developers have to ensure that their mobile applications are promoted well in order to attract a larger number of users.

The features of all mobile applications may not be groundbreaking, but developers need to set aside a marketing budget to promote the usefulness of new apps to the target audience so that they may be inspired to exchange their old software with the new launches. Listed below are few ways to promote new apps in the mobile market:

1. Make memorable application icons and good looking screenshots – Next to functionality, the visual design of a mobile app is the main aspect that attracts the target audience. There are several non technical users who tend to download visually ...
... attractive mobile apps. This is the reason why developers must create a great looking screenshot which explains the features of the app through compelling content and demo data. Most importantly, the developer should put stress on the designing of an application icon since it is this aspect which helps the software to stand among others uploaded at major app stores. Therefore, mobile market researchers say that software developers must invest high amounts of money in creating the screenshot and icon of a new mobile application.

2. Enter into partnership with third party publishers – For promotion of a new mobile app, software developers need to enter into partnership with third party publishers. Since these publishers work in coordination with independent development firms, they help generate maximum exposure for new applications on a global plane. More, the third party publishers not only promote new apps but also help developers to fine tune the features of the software, like changing its content or altering its title, so that the new mobile application becomes more marketable.

3. Exploit the in app exclusives – A new mobile application should be created in such a way as will provide the target audience with a reason to download it immediately. This is where the in app advertising comes into play. For instance, if developers promote the software describing to the audience its unique features or its interaction ability, a buzz will be generated around the mobile application even before it is released in the market.

4. Utilize media opportunities to target the influencers – This tip is especially important for software developers with small app marketing budgets. Software designers can take the help of media opportunities and also hire journalists for exploiting a consumer influencer source. Taking the help of journalists can also get developers in touch with respected bloggers in the mobile industry so that the newly released software may get a good rating.

5. Add social media components – Include the facility of making automatic updates on social media networks such as Facebook and Twitter whenever the audience completes a particular app task. Social media is the best promotional platform for new mobile apps.

Follow the above tips to promote an app better and raise its chances of being successful in the market.

The author is associated with a well known mobile app development companies India has provided mobility solutions to names like Cisco, Cienna, and Verizon. The firm has team of highy experienced enterprise app developers has offering healthcare mobility solutions.