Stubbie Holders –a Cheap Promotional Alternative In Times Of Recession!

By Author: Alison Ponting
Total Articles: 3
Comment this article

If you notice which industry has been the worst hit by recession, you will find out that it’s none other than advertising! Companies that used to spend billions of dollars annually had to considerably cut down costs once recession hit the market. After all, advertising and marketing forms a great part of every large firm’s budget. But those multi million dollars aren’t present in the company’s accounts anymore, let alone spending them for advertising. Therefore companies have been constantly looking out for cheaper ways to get their brand name noticed.
Recently, marketers started employing merchandizing as an alternative to other forms of advertising. It serves multiple purposes such as highlighting your brand name, making your brand aware and increasing brand recall value. The journey from brand awareness to brand recall is a really tough one to fathom but once your brand does that, you can actually become the undisputable king in your product segment.
Among various merchandize, Stubbie holders are unique, cool and popular! They are generally meant to keep your drinks and bottles insulated so that your ...
... drinks/water remains cool for a long period of time. They are really inexpensive and have enough space to display your brand logo and name. Also, an added bonus is that their color can be varied to complement your brand logo. If the color complements the brand logo well, the union will look fantastic!
Here’s why a stubby holder can help you cement your brand in the market:
• Brand awareness: A brand has to go through various stages, right from making people aware about your brand to making it one of the most recognized ones. If you are a new brand, making people aware that you exist in the market is important. This can happen by spreading your brand name with the logo as much as you can. A customized stubby holder can help you because water bottles are usually kept on school or the office desk where a lot of colleagues and friends can see it. Once people start using it, word will spread about your brand.
• Brand recognition and recall: How many of you’ll remember brands like Amiga, McCall’s or General Cinemas? Well, there was a time when these brands rule the market but today, these names have no recall value. Once the recall value dies, a brand is finished. On the other hand, how many of you’ll know what Mercedes or BMW is? Everyone? Well, that’s high brand recall! If you noticed both the examples above, you might have well learnt a lesson that brands with high recall are the ones that rule the market. A high recall comes from making an iconic logo that’s recognized. And this recognition can come from contacting stubby holders Melbourne firms to customize merchandize for you!