Email Delivery Tips

By Author: Melanie River
Total Articles: 222
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If you are interested in running an Internet marketing campaign, keep in touch with what is really going on out there in the online world. For example, you should realize by now that people use all different kinds of email providers and run different levels of spam guards. These simple facts might seem obvious to you, but for someone who sends out emails or newsletters without taking that into consideration, it can be the difference between success and failure. If you're looking to ensure that you have success in your email deliverability, you may want to look into hiring a company who can do email testing and track your email delivery rates.

The following are a list of services or courses of action that you want to look for in a email delivery assistance company:

-The company should check rendering in all of the major email providers. Those should include Gmail, Yahoo, MSN, Apple Mail, Hotmail Outlook Express, Thunderbird, Microsoft Outlook, and more. One thing that is also very useful to look at is images- you want to view your email both with and without images to see how it will render for clients who ...
... do not view images by default.

-Email delivery rates should be an obvious part of what they are looking at. This means that your emails are being monitored in terms of where they land. Emails landing in the inboxes or spam folders of all major email providers should be recorded so that you know your emails are landing where you intend them to... that would be the inbox, of course.

-Content scanning is another important service that you want to look for. Running your emails through a filter that can catch problem words, phrases or email layout can be the difference between being labeled spam or not. These filters mimic the very ones used by email providers to determine whether your email is a valid email, or spam.

-List monitoring is another useful service. This should include making sure you are whitelisted by all major ISPs and, if you are not, taking the steps to get you listed. It also means running email blacklist checks to make sure that you're not ending up on any blacklists. They should also offer support services for getting you off of blacklists should you end up on one.

If you have all of these components, either as a part of your email creation process or you hire a company to handle that end of your emails for you, you should have great success in communicating via email.
Written by Melanie River. Complete email delivery solutions including email testing, email deliverability, email rendering diagnostics. More info at http://www.emailreach.com