Development Tips For Mobile School Apps

By Author: Yancy Marry
Total Articles: 184
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Many of us have heard about mobile education apps being deployed in institutes imparting higher education, for example, colleges and universities. But in a rapidly evolving society, small schoolchildren are also increasingly becoming tech savvy. Moreover, deploying education applications in a school will benefit the teachers and the administrative staff perform their duties better. A recently concluded study points out the fact that three out of ten parents of schoolchildren download apps in their devices which will help them to contribute towards the education and learning of their kids.

Schools worldwide are looking towards improving the means of communication between teachers and their students, and what better way to promote this than to deploy specially designed mobile school apps? Let us take a look at some development tips for school applications.

1. Leverage the school website – Most schools today have their own websites. It is advisable to promote the school education app through the website. For instance, since the home page of a school’s website is likely the most visited page, put up images of ...
... the school app on the home page. You can also create a separate page on the website that describes the features and functions of the school app, advises parents on how to use it effectively for the benefit of their children, and lists steps to download the app.

2. Create an app video – Videos are the best way to attract the attention of not only teachers and parents but also the schoolchildren. While the app video must be fun, it should also be simple since it is directed towards schoolchildren. Include screenshots in the video about how to use the school app successfully. It is also recommended to include catchy music while demonstrating how the app functions in the video. Developers can choose to promote this video through the school’s website or via major social networking sites.

3. Issue press releases to make the app more discoverable – If a school is introducing its own mobile application, it is perhaps the first of its kind. Therefore, the developer should make extra efforts to make the school app discoverable online. Issuing a press release will not only help to achieve this successfully, but will also reduce the total app promotion cost. The press release can be published in a local newspaper, issued in online education sites, put up in the school website, or emailed to the community of parents and teachers.

4. Generate app reviews – Like all types of mobile applications, even school apps require testimonials from software reviewers for increased download or purchase rate. An easy way to enhance the rate of adoption of a school app among teachers and the parents of students is to generate positive reviews from major app stores. Developers can also personally approach guardians and the staff of the school to review the functioning of the school app and recommend the same to their family members and friends in order to spread app usage among an extended customer base.

Since school mobile applications are a recent phenomenon, it is important to generate a flow of conversation on the new concept so as to increase its adoption rate. So the developers need to talk to teachers, parents, and several others associated with primary education to get ideas on what updates to introduce in order to make the school app more effective.

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