Catalogue Printing - Ways To Generate Sales

By Author: Salvatore Andrea
Total Articles: 6261
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Catalogues can be defined as a booklet containing the details of all the products of the company in a compressed form, just to provide an idea to a prospective customer what he can get. The above definition makes it very clear why a catalogue needs to be expressive and attractive. It is one of the most vital sources of information to the customer and sale depends much on the reliability of a catalogue.
Many times, it is not possible to provide customers with demo with every product available or to describe each available product. The details will go off customer’s memory once he has left the shop or has skipped to check on another product. Here catalogue plays a vital role as it provides minute descriptions of all the available products along with price and customers can go through it with ease and time and choose the required product. Catalogues come handy when customers are not willing to buy any product on spot. They can carry the catalogue with them, take their time and decide which product fulfills the need. Besides regular product catalogues, catalogues play a pivotal role in case of electronic or technical products. ...
... Here, catalogues are almost like manuals, giving a brief description of how to use the product, how much battery or electric consumption will take place.
catalogue printing is therefore a vital part of sales and marketing. Catalogues generally are printed into two standard sizes: the handy 5 1/2 x 8 1/2 Catalog or the ever-popular 8 1/2 x 11 Catalog. It ranges from a simple brochure folded to make a four-pager, all the way up to a 64 page, full color, saddle-stitched (stapled) at the spine or coil bound mega marketing tool. Catalogues can be full color on front or both sides, and black on the rear side, can have gloss aqueous coating or may have UV coating for extra shine and durability.
Catalogue printing must keep in mind that the catalogues are attractive, informative and unimposing. With all these proportions, a small catalogue gets big results. Catalogue printing is an indispensable part of any business. It would be even better if we can do the same in an Eco-friendly manner. This is where Green Print steps in. it uses all the eco-friendly ingredients like, recycle paper, vegetable-based inks, alcohol- free components and recycling of by-products.
Green Print has three different parts:Green Print Analytics identifies cost saving opportunities and enables better print management over time.green print Advisor uses a color coding system to help users identify low cost printer options.Green Print preview represents the print online and helps user to customize before it is printed in hard copy saving paper, time and cost. Thus, catalogue printing in an Eco-friendly way fulfills our business necessities along with making us responsible to Mother Earth.