Personalised Chocolates: Winning The Battle To Be Heard

By Author: Tom Fisher
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In modern business there are many opportunities for companies to advertise their brand compared to the past. With technology developing the amount of reach for businesses is huge and there is potential even to advertise to the correct people at the correct time. However this accessibility of promoting company brands to people has meant that with it there is a very saturated industry. People are becoming ever more savvy to marketing and advertising efforts and with a very crowded marketing industry the successful businesses are the ones that make the most noise.

This inevitably causes problems with small businesses as these small companies spend vast amounts of money on advertising and marketing which nine times out of ten is having very little return on investment (ROI). Take the case study of restaurants. With massive chains of restaurants opening and spending vast amounts of money on advertising the little established restaurants unfortunately suffer. After all the massive chains are the ones who can afford to make the most noise. So how can small restaurants survive and what advertising efforts can they use for such ...
... small budgets?

One such advertising tool they can use is through personalised chocolate and is a very good investment for small restaurants to make. The packaging carries the brand logo and they can be distributed to people with their bill. The problem with conventional advertising (and this is mainly for small budget companies) are that posters and flyers can get ignored as they operate in a very cluttered environment.

People still get moved by the senses. At the moment we are bombarded by the visual and noise advertising that almost has no effect for small businesses. Branded chocolates on the other hand offer something a lot different. An indulgence and a taste that will remind people of the brand. It is the innovative nature of branded chocolate that makes it a good idea especially for restaurants. Having an after dinner chocolate with the restaurant brand on the packaging will remind the customer of the brand and after all it is retaining customers which win businesses money in the long run.

However without saying you have to make sure that the chocolate in question is quality. Everything a company does will portray the company in a certain light. If you have bad service then it makes your company look bad. If the food is bad at a restaurant the quality of the restaurant is put in jeopardy. The same applies to the branded chocolate you choose. Chocolate that tastes bad will make your company look bad. Ok this may be a bit harsh as the chocolate may be an acquired taste but through a process of association and conditioning it can shed some bad light on your brand.

To clarify this point further, the packaging bears your companies brand and so if the chocolate is of poor quality in that instance the association of your brand and the chocolate is almost instantly formed. It is recommended therefore that a quality chocolate such as Belgian chocolate is selected. It is worth investing that little bit more for a batch of branded chocolate as there are a lot of cheap versions out there.

Overall personalised chocolates are a good choice for the right business. Restaurants are naturally the first port of call for this type of advertising tool as it operates in the food industry. That's not to say other types of businesses can't use it. Meetings with clients, presentations and exhibitions are a good place to give out chocolates displaying your company brand and help stamp the company's name into their minds.

Remember in conventional marketing it is all about making the most noise. With personalised chocolate a company is able silence the competition as they use new methods of gaining that competitive advantage.

Tom Fisher uses personalised chocolates for his restaurant having worked in the catering industry for over 30 years. More information can be found at http://www.delvaux.co.uk.