Ecommerce Website Designing That Attracts Visitors And Makes Sales

By Author: Jackie Dee
Total Articles: 14
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When it comes to ecommerce website design in 2013 you have to create a website that is going to be attractive to your visitors and prospective customers. Your site should also be picked up by Google and listed on the front page of the world's largest search engine.

Fortunately, it is possible to achieve these two aims with one single design, because what your visitors are looking for and what Google wants to see from your site are essentially one and the same. When we talk about website design, things like color and layout spring immediately to mind for most people. Color is extremely important, and all too many websites use color poorly because their owners do not appreciate that color is a very strong emotional trigger.

A blue color scheme, often used for corporate websites, is calming and gives visitors a feeling of confidence and a sense of trust. By contrast, a fiery red color scheme will excite your visitors and give them an expectation that action will be a key element of their visit. Layout is also extremely important because a good design will tell your visitors exactly what your website is about right ...
... from the start, and also provides them with a clear path to locating exactly what they are looking for.

Your design must of course take into account just what information you need to put in front our your visitors to tempt them to buy your product, and this information will vary from one product to the next. For example, selling jewelry will mean that you need to make good use of images, while selling software might mean providing a video to show your visitors just what the program can do and how to set it up. Whatever design elements you need to showcase your products, you will also need to ensure that your visitors are enticed to buy from you.

One secret to making a sale, and to getting your web pages ranked highly by Google, is to find a way to hold your visitors’ attention and keep him on your website for as long as it is necessary to convince them to make that purchase. There are various ways in which this can be done, but two of the most powerful are to provide your visitors with social proof of the popularity of your site and proof that your product comes up to expectation. Social proof can best be demonstrated by showing visitors that other people have liked your site by giving it a 'thumbs up'. This is also demonstrated when people share your site's address with their friends and followers on sites like Facebook and Twitter. The merits of your products can best be demonstrated by providing testimonials from satisfied customers. In both cases, it is very important to display this proof prominently for visitors to see, and not to tuck it away out of site at the bottom of the page.

If you can make a visit to your site both fun and informative by following the principles of good ecommerce website designing, you will reap the rewards with plenty of free search engine traffic and lots of sales.

The writer of this article currently associated with Sidus Design, web developers annapolis md which offer website development services.