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Photography Book Publishing – Nuances A Typical Broker Is Not Aware Of
Many print brokers print only business cards and brochures. It takes a book print broker with specific experience in full color book printing to broker a book to be printed at a reasonable cost. While they may be well versed with general printing, photography and art books must be the best print and binding quality. As a self-publisher, you need to work with a book printing broker who knows the nuances of fine printing.
Photography book printing can’t be delivered by just any print broker. They need to be well-versed with the nuances of photography book publishing; or they are more likely to produce substandard results. It is a niche a typical print broker is not well aware of, so you need to be sure about the standing of the broker before you contact them.
Many print brokers in the US can print full color books, but the cost is often surprisingly high. Authors and publishers of art and photography books need the book professionally printed, and at a reasonable cost. There are many printers in China, and in fact in all of Asia. However, if a author does not have firsthand knowledge of the printer, they may be ...
... very disappointed with substandard printing quality or poorly bound books. Worse yet, when something goes wrong, who will represent them? You want a broker who represents the client, not any one printer. A printer knows that a good broker can bring them many titles and will make sure the jobs go smoothly. A printer’s in-house salesperson is not as concerned about just one author.
One way to can gauge the reputation of printer or a book printing broker is to see if they have an accreditation with a business bureau. If they have an A+ rating, it is a good indicator of their track record.
A book printing broker with good credentials and client references will be able to broker fine quality book printing. They will be able to print art books, coffee table books, gallery catalogues, cookbooks, or any process color printed book. A broker that specializes in full color book printing will be able to offer custom books sizes and hardcover bindings.
Whether you are a photographer who is self-publishing books, or a publisher who needs a line of books printed, find a printer who can deliver the kind of book they promise. A press run can be thousands of dollars, so it is better to ascertain the credentials of a broker before moving ahead with book printing orders.
Choose a broker that has a solid reputation and expertise in beautifully printed and well-bound process color books. Adding a dust jacket, UV coating, spot varnish, foil stamping, embossing or a ribbon marker, are some features that sum up quality book printing. An added bonus is if they can press CDs and DVDs, and offer book design if needed.
The broker you choose must be well versed with the intricacies of book publishing. In that case, you won’t need to worry about such as bleed, spread, etc. They will advise you. They will also ensure that the quality of print stands up to industry standards. Use of a coated paper stock is a standard in achieving the best quality. If you know the best printers in Asia, they will use US standards, and print at a lower cost.
Printing high-quality photography books can be expensive. When self-publishing books and looking to minimize your costs, you need to work with a book printing broker who prints books in Asia. A reputable broker won’t partner with just any printer, but will have the expertise to judge the quality of their printing as well as binding.
Apart from book printing, top-of-the-line brokers also can convert your files to eBooks. They can format the text in mobi or epub, for Nook, Kindle or other devices. Partnering with a first rate, reputable book printing broker will benefit authors and publishers for their books now, and in the future.
Author of this article is associated with A+ rated Star Print Brokers that can help authors and publishers print books in Asia.
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