Small Business Network Marketing

By Author: Benton Barron
Total Articles: 1
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So if you have leather shoes as a keyword you are going to be somewhere in the result. Long tail keywords are very important in getting found on the internet and Google offers a keyword tool that you can use for free to find these often-used phrases.

If you put in the words "leather shoes", Google will display a list of phrases built around that phrase and also tell you how frequently a specific phrase is used on a once a month basis. It is a good free tool to start with, but there are more, better keyword finders that may be used, but you've got to pay for them. The Google keyword tool will return phrases like "red leather shoes", "where to buy leather shoes" etc, and it is your decision to decide which long-tail keyphrase phrases to use. It is best to go for somewhere in mid range of search phrases, say three thousand to six thousand / month, any number of searches bigger than that may have too much competition. Your aim is to get on page 1 of Google's search results which is not very easy, regardless of what a large amount of marketing "gurus" tell you.

Google likes web sites that are constantly updated and ...
... contain topical content. So get into the habit of writing at least a five hundred word article every few days, which is keyword-rich. Use your keywords within the first few words of your initial part and again in the closing paragraph. Dependent on the length of the document, use the phrase a couple of times more. If you're employing advertising through Google Adwords, this can also help Google to serve better targeted advertising to your website.

Then there are backlinks. These are the curse of any website owner. There's no easy way to get around building good relevant backlinks. Don't consider buying back-links from a link farm, Google knows all about them and will pay no attention to them and will even penalise you for them. There aren't any Wordpress plug ins for building backlinks, only ones that get you back links through "do follow" blogs.

Article marketing is a good way to get back-links as most article directories permit you to have 1 link out to your site, so again, you'll have to be prepared to submit helpful and important articles, either straight to an article marketing site, or to several through a "hub" which will distribute your articles to many sites for you. This does not cost a great deal and can be a time-saving way of doing it.

Small internet business marketing involves lots of other methodologies we can't cover here but the above points are the most vital and most cost-effective for getting started.

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