Most Popular Trends Of The Mobile Application Development Industry

By Author: Susan Smith
Total Articles: 132
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Mobile application development is one of the most progressive sectors of the economy. The huge demand for mobile apps among enterprises and individuals has led to software development becoming one of the most popular professions in the current market. Every year sees the advent of a new trend in this industry; the trends change as per the mobile using patterns of customers and technology demands of enterprises. For instance, the year 2010 saw the huge rise in the use of smartphone applications. The year 2011 on the other hand saw a rise in tablet app usage. Here we take a look at some trends of the mobile app industry which have always been high in demand:

The need for business mobile applications – The most important function to be fulfilled by a mobile app is to provide mobility of business. Survey reports reveal that more than gaming and social networking, enterprises and individuals search for business mobile apps. An increasing number of entrepreneurs now depend upon the apps installed in their smartphones to perform several tasks related to business transactions; this is not only time saving but also cost effective. ...
... According to a research study concluded towards the end of 2012, the highest number of downloads were for business applications; the major app stores also earned the maximum amount of revenue from the sale of business mobile apps.

App patterns depend on the choice of the target audience – The target user base of mobile applications must be the primary concern of the software developer. Since the success of mobile applications after being uploaded to app stores is not guaranteed, developers should try to include features which are engaging, interesting, usable, and fulfills the mobile needs of the customer. Every year, the major mobile application stores are crowded with software across multiple categories; the functionalities of these apps must match the demand of the target audience.

Location based app are here to stay – For an enterprise, building their brand image is of utmost importance in order to generate maximum business mobility. This is the reason why location based mobile applications never go out of trend any year. Through these apps, organizations share mobile content and conduct social networking in order to spread awareness of their products and services and also identify existing and potential audience base in the vicinity of the business. Since location based apps are some of the highest selling software in the current mobile market, the latest models of mobile devices always support GPS so as to provide enhanced benefits for mobile advertisers, B2B companies, and mobile marketers.
Mobile payment apps are fast catching up – Today, the number of mobile users has crossed the billion mark. It has been observed that mobile consumers prefer making payments online as opposed to the traditional modes of transaction. This is the reason why net banking, debit cards, and credit cards are gradually being replaced by apps like the Mobile Wallet. Though there have been security issues about usage of mobile payment apps, both enterprises and individuals are increasingly using these custom made tools to make transactions.

The above were some trends that never die out from the mobile app development industry. Software developers worldwide take these trends into consideration while designing applications to be uploaded to the major mobile app stores.

The author is associated with a well known enterprise app development company, app developer in Dallas and mobile application developer Noida