Steps To Consider In Building A Popular Mobile App

By Author: Susan Smith
Total Articles: 132
Comment this article

Mobile app development is the most profitable sector of the IT industry. Though the number of software developers has increased with the rise in the use of mobile apps, building these software tools is still a long, complicated, and sometimes difficult process. These factors are responsible for several mobile apps being a failure in the market. In a competitive app scenario, where thousands of tools exist under the same category, it is impossible for every mobile application to perform successfully. However, the below mentioned steps will help raise the possibility that a mobile app will be popular among an extended user base:

Build similar apps in a different way – In a marketplace where there are zillions of mobile applications, it is difficult to come across an idea that does not already exist. But this does not mean that a software developer has to scrap the designing plan and think about another app feature. The same functionality can be introduced in an updated or faster version so that the user base will be attracted towards deploying the new techniques which are projected by the software.

Research whether ...
... the app functionality is in demand – Conduct an extensive research of the current mobile app usage patterns of customers. Try to determine whether the users find your idea usable, useful, and engaging. Though it may be difficult for software developers to predict the rapidly changing trends in the mobile market, they have to see whether the app idea will serve the mobility requirements of the target audience.

Include trending features in the app – Though a software developer may have a unique app idea, kit is recommended not to use the idea if it does not match the mobile trends of the current market. For instance, location based services are a must in enterprise applications selling in the current mobile market; it is hence advisable that developers use this feature while designing apps for companies.

Include features that will generate revenue for the app developer – Needless to say, an app with the highest download rate is considered the most popular app. Again, an app which is downloaded for the maximum number of times generates the maximum amount of revenue. The developer should deploy ways to generate more app revenue. This can be achieved by releasing an initial free version of the application at a major app store so that users would have to pay only for additional features. Rewarding coupons to customers helping in app promotions through recommendations on social networking sites is also an effective way of increasing app revenues.

Design a good quality app – There are essentially three aspects which play a decisive role in classifying a good quality mobile app. Firstly, the app features should be in high demand in the market. Secondly, users should have prior awareness of the app’s features because of the fact that it has been marketed well. Lastly, the mobile app should be able to generate a decent ROI for the developer. If all these three aspects are met, a software developer has an app with a good concept which is expected to be popular among the target audience.

The popularity of a mobile application depends largely on the process of development. Software developers need to keep in mind the above steps to build an app which enjoys a higher popularity ratio.

The author is associated with a well known enterprise application development company, enterprise application developer Dallas and mobile application development companies in Noida