Brochure Design: Excellent Tips To Design Great Brochures

By Author: Dheeaj Prakash
Total Articles: 70
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Brochures are considered as an effective marketing material that helps small, medium as well as large organizations to promote their product, services, upcoming events and many more. At present, creating a great brochure is very essential for marketing strategies. Here are some excellent tips to design great brochures:

1.Knowing the purpose of brochure design well before starting: When one is thinking about how to design a brochure, he should start by asking clients and clearly understand about the need of a brochure. Then, they need to describe their objectives. Sometimes they just want one because their last brochure didn't work. If they have come up with a brief explanation, take a step back from that and try to understand exactly what it is that they are trying to achieve.

2.Limit the fonts: There is no need to use a lot of different fonts when one is thinking of designing a brochure - just a subheading, heading, and body font will be enough. But we come across this quite frequently in portfolios of students –they want to use a headline font that no one has used earlier. Clients usually take the guide on ...
... fonts and demand for corporate brochure designs as they will often exude a corporate distinctiveness in place.

3.Take a proper note of the paper stock: It is essential to talk about paper stocks before one puts pen to notepad for designing a brochure. Switching on the computer comes next. If one is working for a client, ensure whether it has to be the standard A4. Also ask if they have reflected use of uncoated paper.

4.Get the copyright: Great copy is often the most ignored element in brochure design. A lot of people don't understand that copy needs to be considered as part of the overall design concept. During the early stages of a project of brochure designing, try testing with the copy, as this is important to check whether it needs change. Headlines are not something you can just drop in future.

5.Shoot sharp: To make a product brochure pleasant to flip through, good photos are required if one wants to use stock imagery. After all, budgets do not always extend to a photo shoot. Try to give images that don't resemble stock images.

6.Make a good impression: Brochure designs need to be perfect. Charities don't need extravagant brochures that will make people believe they have spent a lot of money on them, while a new product might require a brochure that will look remarkable at an exhibition, as it stands beside it.

7.Think of simple statements: Sometimes the simple ideas are the best to make a brochure unique and stand out. In case a client has resolved that they want a lot of stereotypical images to convey a particular message across, it is probably wiser to drop the idea. The solution to this would be to use a typographic cover in its place, and create a very factual statement about what the company wants to say.

8.Keeping what works: Do not go crazy over creating something different just for the sake of originality since while designing a brochure that gets noticed. For instance, almost all of the designers use identical fonts in most of their projects for designing a brochure. There are practical reasons as to why Helvetica is used most of the times, and as to why Rockwell is considered a good font for headline.

Ideazinc is a full service creative design agency based in New Delhi that offers top notch services of brochure design, brand design, web design and print design. Our services helps brands to communicate with their audience effectively.