Why Content Is Still King – Content Marketing 101 For Seo In Toronto

By Author: Wsiweb Marketingmatters
Total Articles: 5
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Now more than ever, businesses need to know that content is still the King of Search Engine Optimization or SEO. If a site isn’t full of original, compelling, fresh content that is valuable and relevant to customers, it will likely be hit by Panda, and the results won’t be so adorable as the name may imply.

Most businesses utilizing the latest SEO techniques have heard about Panda, Google’s algorithm changes which aim to penalize content-thin and over-optimized sites. Businesses need a great content marketing plan to enhance their SEO efforts and avoid Panda penalty. To accomplish this, businesses should produce great content that will be enjoyed by customers and shared on social media.

So what constitutes great content? Great content is what your customers find valuable and therefore, what Google wants to reward. Great content will draw customers to your site, lead to natural links and produce organic SEO results.

Here are 4 great ideas businesses can use to launch their content marketing plan for 2013:

1.Start with keyword research

Keyword research and effective use of keywords ...
... are two essentials of a successful content marketing strategy. Keywords help customers find a site and help businesses rise in the Search Engine Results Pages or SERPs. Here are 3 tips to get started with keyword research:
-Think like the customer. Businesses need to make a list of terms people would search for in order to find their products or services.
-Check out the competition. Where is the competition landing in the SERPs and what keywords are they using?
-Use tools like Google Trends or Google AdWords to check out the popularity of certain keywords.

2.Engage customers with a business blog

Business owners should know what their customers want. Give customers a blog that is of value to them...something they would want to share with friends. Here are 4 topics businesses can start with to engage customers:
-Case studies
-Industry related tutorials and DIY tips
-Q&A sessions
-Product launches or industry related news

Businesses should be blogging frequently and using keywords for SEO. Here is what a keyword-rich blog post looks like on the SERP (searched terms are bold):

http://blog.wsiwebmarketingmatters.com/wp-content/uploads/2013/02
/search.jpg

Frequent blog posts are essential for businesses to keep their web content fresh and capture new visitors.

3.Add video content

Google indexes video content, so every business should add video to their content marketing strategy to boost SEO. Great video ideas to engage customers include an industry related tutorial or lesson, case study or video highlighting your business and its employees.

4.Create infographics, charts and graphs

Infographics are enormously popular in digital marketing. Charts and graphs are also great tools to use to draw in new followers and entice sharing. People love to see data presented in a visually pleasing and easy to digest format, and infographics, charts and graphs do just that. Business can get more exposure by utilizing these great visual tools.

Businesses should engage in a content marketing strategy in 2013 by adding blogs with keywords, videos and infographics to draw in customers and help boost SEO. For more information on how businesses can benefit from these and other SEO strategies Contact Us for expert advice.

Source: http://blog.wsiwebmarketingmatters.com/why-content-is-still-king-content-marketing-101-for-seo-in-toronto-2/