6 Tips For Utilizing Google+ For Social Media Marketing In Toronto

By Author: Wsiweb Marketingmatters
Total Articles: 5
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Is Google+ the right social media marketing tool for Toronto businesses? The answer is a resounding "YES!" Google+ is gaining ground on other social media platforms according to data just released from Trendstream, a market research firm based in the UK. Their Global Web Index places Google+ in the #2 spot, overtaking YouTube on the number of active users in the 4th quarter of 2012.

Although seemingly the "red headed stepchild" of social media platforms, Google+ is taking off and businesses should take advantage of the #2 social media giant and all the benefits it has to offer. Here is a compelling quote from the Global Web Index report's Google+ in Depth article:

"The data is clear; Google+ is a growing success and is here to stay. The global internet will increasingly be defined by Facebook, Google and Twitter, representing a tremendous opportunity for marketers to build brands on a truly global scale. Currently, not enough brands and agencies have a Google+ presence, but this needs to change............"

Here are some great tipsfor businesses to market themselves on the #2 social media platform:

1.Set ...
... up a Google+ page - Businesses should set up and optimize a business page or if you have a storefront, a local Google+ page. Local Google+ pages must be verified as a local business and will appear on GoogleMaps. Business should complete all sections of the page, including the tagline, profile photo, and about section, using keywords to boost SEO.

2.Promote with +1 and Google+ badge - Businesses can promote their pages by adding the Google+ badge to their site, letting visitors know they are on Google+. The +1 button is the Google+ answers to "likes" and "retweets" with the added benefit of being displayed on Google searches. The +1 button can help raise brand awareness and also boost SEO.

3.Add content - Begin posting on a regular basis using visuals such as photos or videos to engage followers. Effective use of keywords will allow followers to find your posts when they search for your terms. Link blogs to corporate websites and add promotional videos and photos regularly.

4.Get Authorship for content - Business bloggers should get Google Authorship. The rel=author tag enables businesses to link content they authored to their Google+ page. This tag gives businesses a "face" for their posts, promoting a level of trust and can provide a nice boost in SEO.

5.Encourage reviews - Local businesses can take advantage of the Google+ Zagat rating system by encouraging Facebook fans, followers and past customers to submit a review on their page. Once a business page reaches 10 reviews, it will be given the upgraded Zagat rating system.

6.Check out Ripples - Google+ Ripples is a great visual tool that shows how business page content has been shared over time. Use Ripples to track what content is most popular and use that information to engage more followers.

With the recent findings confirming the staying power of Google+, there's never been a better time to get a Google+ page. Google+ should be an integral part of every company's social media marketing in Toronto and across the globe. For businesses that would like to learn more on these or any other social media marketing strategies, Contact Us for expert advice.

Source: http://blog.wsiwebmarketingmatters.com/6-tips-for-utilizing-google-for-social-media-marketing-in-toronto/