Adapting To The Best Practices In The Link Building Process

By Author: Steven Brown
Total Articles: 364
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The Search Engine Optimization (SEO) process can be broadly classified into two broad categories, the on-page and the off page. The on-page SEO consists of all the works that is done directly on to the web page. Link building is an off page SEO technique. This is an important aspect of the process, however, it is also a controversial one. It can be defined in the following way.

It is defined as the procedure by which links are generated to a website from another website. For example, when we comment on a blog, we leave a link to a website within the comment. This is done in the space where we are allowed to entry our website. The process becomes complex once this method is spammed, and the marketers are set out with the mission of leaving links everywhere possible. This is unethical.

2012 saw the emergence of aggressive search engine algorithms. In the month of April, there was the release of Penguin that severely chastised the methods of low-quality link building methods. This was needed and as most of the Internet marketers will agree, as we were highly dependent on these techniques. These techniques shouldn’t ...
... have worked in the first place.

Very few marketers increase the value of their businesses without comprising on their quality and creativity. This is adept to the requirements of the search engines and these methods are appropriate to the otherwise labeled black hat methods. The concept of link building was based on the low quality tactic in which the algorithms of the search engines were tricked. This was far from being creative and best SEO companies did not employ this.

This article describes some methods, which has the potential to transform the process into a beneficial and profitable one. These do not increase the link counts but ensures that the marketing adds genuine value to the business. Firstly, let’s understand as why the link building process exists and why the method is so popular. Most of the marketers jump into the process without even evaluating the method and its benefits. Only the true marketer would understand the need of more strategic concepts and recommend the same to the client. They also process the facts that with quality link building, one does not only improve their rank in the search engine result bit also drive the target customers to the website.

Before proceeding into the set techniques, it is important to acknowledge the nuances of the client’s business. This does not mean that we are asking the marketers to become experts of their niche, but understanding the principles of their enterprise help in analyzing the accurate marketing strategies. The marketer should understand the industry, its requirements and business. To have a clear understanding of what matters to the company also facilitates in deciphering the method by which the things are to be done. The strategy that is recommended to the customer should be in line with their business.

Most good SEO companies will search the relevant keywords that need focusing. These are then matched with the specific web pages that are related to the website. The marketers than proceed with the searching of the most pertinent no follow and do follow links by participating in the manner that increases the value of the business. This method takes into the account the brand, credibility and reputation of the business.

Author Bio:
Steven Brown understands the confusion related to the link building process. However, he also understands that the best SEO companies or outsource SEO will only adopt the best practices and ensure that no spamming is done. This will not only improve the rank of the page in the search results but also drive customers to the website.