Why Magnetic Car Signs Work

By Author: Angel Rhett
Total Articles: 55
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When Planning Your Advertising Budget, Make Room For Magnetic Signs

My family has owned a retail business for the past thirty-four years. After years of running various other businesses, my grandfather decided to pursue his dream of opening a bookstore, which he did. And soon after opening it, the bookstore became the best in the city, and then the state, and then among the best in the region. He made his business grow because he provided customers with excellent service and committed to advertising.

He advertised sales and autographing in the newspaper. He had an incredible custom sign that featured a stylized drawing of himself reading a book. He sold t-shirts and gave away bookmarks with the same logo, and before long, everyone associated his likeness with the bookstore. If he had displayed a magnetic car sign with the logo on his car, I have no doubt that anywhere he went, people would say, 'There's the bookstore man!'

Don't you want this kind of business success? Imagine if people so readily identified your business with a single image that they referred to you as "the insurance man" or "the real estate ...
... lady" just by your signage. Designing a custom magnetic car sign can help get you that kind of name recognition every time you head out the door. And if people instantly recognize you or your business, who do think they will call when they finally need your product or service?

How To Design A Custom Magnetic Sign That Works

My grandfather's logo was very simple but very memorable. It was a black and white drawing designed by a graphic designer and inspired by a photograph of himself. Though it lacked color, it was still eye catching in its originality. Your custom magnetic sign can have the same effect with the right graphics.

First, think of a simple image that defines what you do. Next, either you or a graphic designer, (and quality sign shops employ design artists) create a rendering of that image for your magnetic sign. It can even be a digital photograph, which will print clearly onto your magnetic sign. Just be sure to keep your design simple, and it will have a better chance of being remembered.

And it's not just photographs that remain clear and vivid after being transferred onto the magnetic sign. All colors dark, light, and bright, and in between show up beautifully on your custom magnetic sign thank to modern digital printing. So don't be afraid to use color if that's what your custom magnetic sign calls for. But do remember that too much of anything on a magnetic sign can clutter up the image and make it hard for potential customers to read, much less remember.

Once you have a custom magnetic sign designed, you need to precisely measure the space where it is to be displayed on your vehicle. If you guess and find that the magnetic sign accidentally covers trim work, a bump or dent, or even door handle, then you run the risk of your magnetic sign not sticking to your car. Your magnetic sign is useless if no one can see it! So make sure your magnetic sign fits securely in a place with a smooth, flat surface.

Now that you have a unique magnetic sign placed firmly on your car door, it's time to take it for a spin!

Does Your Custom Magnetic Sign Get Your Business The Attention It Deserves?

Once you hit the road with your custom magnetic sign, can you guess how many sightings it will receive in just one mile? Ten? Twenty? Fifty? Try 130! Yes, that number quickly adds up over time and distance, and to spare you from having to do the math, in just one year your custom magnetic sign can bring your business message literally millions of sightings. And for just a small expense, you can't beat that kind of exposure in the world of advertising.

How Many Years Will A Magnetic Sign Last?

Something as inexpensive and relatively small as a magnetic sign doesn't seem as though it would last more than a year or so. However, high quality sign shops carry magnetic signs that have a shelf life of 3-5 years - longer than some people keep their cars! And if you trade your car in and find that your magnetic sign doesn't fit the same, you can relax knowing just how easy and affordable they are to replace if necessary.

Also be sure to order magnetic signs bonded with ScratchGuard to ensure the protection of your car from scratches or rust from the sign. ScratchGuard will keep your paint job safe, so you can relax about that, too!

Pop Always Knew How To Run A Business

And if you're in the market for new ways of advertising, then you know how, too. Along with print ads, merchandise with logos, and custom signs, don't forget to include custom car magnets. Once you do, everybody will know you by name!
Tim Harrelson, the "Head Chef" of The Sign Chef, has been in the sign industry more than 20 years
Visit us at http://www.thesignchef.com/products/faq-magnetic-signs.html
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