Ensure Your Messages Are Really Read

By Author: Will Frazer
Total Articles: 168
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Most marketers are alive to the benefits of promoting their products and services with the help of text messages. The savvier among them are realizing that they can put them to other uses like launching a mobile sms based survey. The real challenge with conducting any kind of survey is getting people to first read, and then to respond to your questionnaire. However, market research is one the most necessary components of marketing, since it helps you stay ahead of your competition as well as understand how to improve your products and services. There are many ways of ensuring that people do participate in your survey. One way is by offering prizes and/or gifts.

You could also offer coupons for participating in the survey, so that when an individual repeats purchase/s at a retail outlet, then the owner of that outlet understands it when the coupon is redeemed. You can use a real time tool like texttommy which can replace paper comment cards, website surveys and secret shoppers. It will also send marketing campaigns to anyone who is willing to participate. The greatest advantages of mobile phones based surveys are that ...
... just about anyone with a mobile phone can participate; you can use your own set of keywords and most such surveys can support single choice, multi-choice, and open-ended questions.

Further, such surveys can target people who are always on the go. No one needs to be tied to his/her desk to respond to such surveys. So even if you only want a response on some program running on the TV or the radio, you get it in a snap and can even use it to give your program additional leverage. There are crucial issues like ensuring that the surveys you design are compatible with even the slightly older or the middle to lower end smart phones. Since many users have to pay for every kind of download, you have to be careful that it should not be a heavy download. Then they will definitely cavil at responding.