Personal Branding Vs Corporate Branding

By Author: prashant kumar
Total Articles: 26
Comment this article

Personal Branding vs Corporate Branding
You may have noticed that more people are attaching their names, and thereby their image, to a product. The process of pairing an individual’s image should, when done correctly, make the consumer feel like there is either a guarantee of standards or that by using this product, they can be more like the individual whose name appears on it. The best marketing companies have experience with this type of branding and recently it has spilled into the field of professional website with flash design, creating some unique design challenges.
Take for instance, the celebrity chef who has a growing number of restaurants and a product line. The success of their enterprise might be directly related to their personal branding mechanism so the main website may be for the chef with links to their restaurants and products. The top web designer has the challenge of creating a seamless user experience from the top down with the additional “layer” of personal brand reinforcement. An example of this is celebrity chef Bobby Flay who has 4 restaurants and 6 locations, an online store and ...
... TV shows. It is the job of top marketing agencies and website companies to determine what users will search for first. Do they search for Bobby Flay and then select the restaurant? Or are his restaurants popular enough that people will go there first without necessarily needing to know about Bobby Flay. What is the best way to organize the content that can be grabbed from the web in different ordering, so to speak?
With corporate branding, in some ways this is easier because it is more of a one-way street from consumers to company. Coca-Cola, for instance, has many products and call-to-action campaigns with specific branding that is easily recognizable, but people are not going to start with a search for John Pemberton (Coca-Cola’s inventor). It can be said that personal branding adds a layer to creating effective web solutions.
Another important consideration for personal branding vs. corporate branding is risk. To associate an individual with a brand means hiring the best marketing agencies around the clock to protect that person’s image. Take for instance the line of products associated with a young pop star who suffers a nervous breakdown and falls out of favor in the public eye. Every product associated with that pop star is in danger of falling sales. Corporate branding is less impacted by individual behavior and has the ability to modify celebrity endorsements based on who is popular and trusted by consumers.

For more details visit:-http://www.skygatemedia.com/web-design/