ALL >> Web-Design >> View Article
Personal Branding Vs Corporate Branding
Personal Branding vs Corporate Branding
You may have noticed that more people are attaching their names, and thereby their image, to a product. The process of pairing an individual’s image should, when done correctly, make the consumer feel like there is either a guarantee of standards or that by using this product, they can be more like the individual whose name appears on it. The best marketing companies have experience with this type of branding and recently it has spilled into the field of professional website with flash design, creating some unique design challenges.
Take for instance, the celebrity chef who has a growing number of restaurants and a product line. The success of their enterprise might be directly related to their personal branding mechanism so the main website may be for the chef with links to their restaurants and products. The top web designer has the challenge of creating a seamless user experience from the top down with the additional “layer” of personal brand reinforcement. An example of this is celebrity chef Bobby Flay who has 4 restaurants and 6 locations, an online store and ...
... TV shows. It is the job of top marketing agencies and website companies to determine what users will search for first. Do they search for Bobby Flay and then select the restaurant? Or are his restaurants popular enough that people will go there first without necessarily needing to know about Bobby Flay. What is the best way to organize the content that can be grabbed from the web in different ordering, so to speak?
With corporate branding, in some ways this is easier because it is more of a one-way street from consumers to company. Coca-Cola, for instance, has many products and call-to-action campaigns with specific branding that is easily recognizable, but people are not going to start with a search for John Pemberton (Coca-Cola’s inventor). It can be said that personal branding adds a layer to creating effective web solutions.
Another important consideration for personal branding vs. corporate branding is risk. To associate an individual with a brand means hiring the best marketing agencies around the clock to protect that person’s image. Take for instance the line of products associated with a young pop star who suffers a nervous breakdown and falls out of favor in the public eye. Every product associated with that pop star is in danger of falling sales. Corporate branding is less impacted by individual behavior and has the ability to modify celebrity endorsements based on who is popular and trusted by consumers.
For more details visit:-http://www.skygatemedia.com/web-design/
Add Comment
Web Design Articles
1. Extract Google Search Results Using PythonAuthor: Scraping Intelligence
2. Major Things To Consider While Choosing A Website Company
Author: Liam Mackie
3. Simplifying Seo: On-page Seo Best Practices
Author: Liam Mackie
4. Top Ways To Find The Best Web Design And Development Companies In India
Author: Techamsdigital
5. Introduction To Web Crawler And Its Process
Author: Scraping Intelligence
6. Elevate Your Online Presence: Expert Digital Solutions In Wellington
Author: Top Rank Digital
7. The Digital Experience: The Importance Of Web Design In Abu Dhabi
Author: Fahim Gasim
8. Elevate Your Business With Effective Ppc Advertising Solutions In Toronto
Author: Eunorial Consulting
9. Unveiling Adobe Commerce 2.4.7: What's New? - Amigoways
Author: amigoways
10. Elevate Your Ecommerce Services Strategy: A Comprehensive Guide To Success
Author: Softpulse Infotech
11. The Essentials Of Email Marketing Management: Strategies For Success
Author: Storm Brain
12. Seo-friendly Web Design: Enhancing Visibility And Driving Traffic To Your Site
Author: Bitcot
13. 5 Key Trends Shaping The Future Of Website Development
Author: By Mass Technologies LCC
14. Nativescript Mobile App Certification | Nativescript Developer | Nativescript Framework
Author: EDCHART
15. Responsive Vs. Adaptive Design: Finding The Perfect Fit For Your Website
Author: David Hawk