A Content Driven Site

By Author: Wade Knoxville
Total Articles: 43
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So you want to create a content driven website for newcomers to enjoy. Well then, good luck. Just don't fail to deliver on their expectations, or linger in any way. You will not only lose traffic, but potential traffic as well.

The attitude that will most often determine the outcome of such a website is this: action. Simple optimism is only half of what action is. Action is applied optimism; while optimism on its own is static wishful thinking, with no means of applying itself in any given situation. So to all the dreamers out there, dreaming will have you fall short of your goals; because anybody can dream. Only a worthy few can articulate those dreams and make them manifest.

Take action. Mere wishful thinking is a trick; it tricks you into thinking you are doing something, when you know very well that you are not doing enough. Look at it this way: there is never enough. If you were truly the endless dreamer and optimist, then you should have no limits in the first place. Dreamers are not the kind to draw a line in the sand; they press onward, eager and excited for the next big thing, and skillful in making it ...
... manifest. Anything less is a sham.

"If you build it, they will come....And then they'll leave once it gets old."

This attitude is required for successfully maintaining content driven websites. These sites should not be delegated as if they were a personal blog or a newsfeed. Content driven sites require feedback, interaction, and above all else common sense: to judge what is being done the right way versus the wrong way. Once that is assessed, the site can grow. If it stops growing, it will die. At least in web speak, it will petrify as if each updated content becomes like a stone thrown atop another. Content is not worth anything unless it is worth something. Less vaguely: do not create content to drive traffic, to simply pile stones. Create content because it is has purpose beyond that of driving traffic.

Quality in and of itself will drive a natural amount of traffic. Yes, marketing and promotion can help; but it is a separate entity from content, and should only exist if the content is there or can be assured. It is not that hard of a concept, folks. This is not the chicken and the egg hypothesis. Marketing is like a road that leads cars to your storefront. It would be a shame if the storefront did not exist, or did not live up to the marketing. So do not treat marketing as if it were a band-aid for poor content; they are two separate entities. One thing to consider is that quality content has marketing already built in! Never forget that.

Imagine your website as a television network. If nothing is updated, then it is like tuning into your favorite channel at the usual time and finding out that, instead of being met with your show, you see and hear nothing but static. Something must be wrong, no? Well then, take action.
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