Internal Website Links Roadmap

By Author: Will Moore
Total Articles: 69
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You have arrived. Your extensive marketing research results have
given you the confidence you need to build and market a website. You
have found where your website traffic will come from and right now
you're thinking about website content and how your internal website
links will complement one another.

Internal Website links

Once you have a load of content ideas, your internal website links
will be an easy job. As with any well managed website the more it
grows the more links out to different internal pages you will have.
Website management can be a beast if allowed to go untamed. Simple
Search Engine Marketing calls for keyword rich content but what will
propel you over your competition is additional related information on
your subject.

For instance: a page on Panda Bear habitat may cover related
subjects such as Panda Bear extinction. The phrase Panda Bear
extinction could link out to a separate page detailing the cause and
effects of Panda Bear extinction.

There you have it, simple internal Website Linking ...
... Structure.

Directory Structure

Now let's talk about your Website Directory Structure. Having an
organized directory structure for your website will allow you to add
pages to your site with ease. Combined with your internal webpage
linking structure, your directory structure will allow web crawlers
to find key content and better index related information. It also
makes searches a breeze.

For example: http://PandaBear.com/breeding/panda-cub.html; Breeding
is the directory and panda cub is one of the many pages in this
directory that are relevant to breeding. For search engine robots to
flow fluidly through your website and pick up all the bits and peaces
of relevant information you want to your links to run through your
entire site.

The directory example above could have as many pages under it as you
find relevant. Make sure that the last page links to the first page
in the succeeding directory. This may seem like a lot to think about
but if you write out a storyboard for your website you will be able
to visualize exactly where every page needs to go.

Remember, great websites start with market research. If you
currently have a website with little or no traffic and or not indexed
in any major search engine your linking and directory structure are
not your only issues.

Whether you're focused on opt-in email marketing or affiliate
marketing you have to have the product, service or content to keep
visitors coming back to your website. If you have the content with
various relevant internal website links that take them deeper within
your site you will stand out as an authority and generate a word of
mouth buzz.
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